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- Advertising & pixels
17% of sites37 technologies
Advertising & pixels market share on brand websites
Ad networks, retargeting and conversion pixels.
| # | Technology | UK brands | United Kingdom | Global |
|---|---|---|---|---|
| 1 | Google Ads (conversion) | 6.4% | 11% | 4.6% |
| 2 | Meta Pixel | 4.9% | 7.2% | 4.7% |
| 3 | Google Marketing Platform (DV360/CM360) | 4.4% | 4.9% | 7.3% |
| 4 | Google Publisher Tag (Ad Manager) | 1.7% | 3.7% | 5.9% |
| 5 | TikTok Pixel | 1.6% | 0.9% | 0.7% |
| 6 | Microsoft Advertising UET | 1.2% | 2.5% | 0.7% |
| 7 | Magnite (Rubicon) | 1.2% | 2% | 0.9% |
| 8 | LinkedIn Insight Tag | 1.2% | 1.3% | 1.1% |
| 9 | fluct | 1.2% | 0.8% | 0.7% |
| 10 | X (Twitter) Pixel | 0.8% | 0.3% | 0.5% |
| 11 | Google AdSense | 0.7% | 4% | 5.6% |
| 12 | Prebid.js | 0.6% | 1.5% | 0.9% |
| 13 | Amazon Publisher Services | 0.5% | 1.5% | 1% |
| 14 | Pinterest Tag | 0.5% | 0.5% | 0.2% |
| 15 | Taboola | 0.4% | 0.8% | 1.6% |
| 16 | PubMatic | 0.4% | 0.1% | 0.6% |
| 17 | Reddit Pixel | 0.4% | 0.2% | 0.3% |
| 18 | Outbrain | 0.3% | 1.6% | 0.3% |
| 19 | Snap Pixel | 0.3% | 0.2% | 0.1% |
| 20 | AdRoll | 0.3% | 0.2% | 0.2% |
| 21 | Equativ (Smart AdServer) | 0.2% | <0.1% | 0.4% |
| 22 | Teads | 0.1% | <0.1% | 0.2% |
| 23 | Criteo | <0.1% | 0.1% | 0.3% |
| 24 | MicroAd | <0.1% | 0% | <0.1% |
| 25 | VK Pixel | 0% | 0% | 1% |
| 26 | Yandex Advertising Network | 0% | 0% | 0.3% |
| 27 | Raptive (AdThrive) | 0% | 0.2% | 0.3% |
| 28 | MGID | 0% | <0.1% | 0.2% |
| 29 | Mediavine | 0% | 0.2% | 0.2% |
| 30 | Ezoic | 0% | <0.1% | 0.1% |
| 31 | Yahoo! JAPAN Ads | 0% | 0% | <0.1% |
| 32 | i-mobile | 0% | 0% | <0.1% |
| 33 | Seedtag | 0% | <0.1% | <0.1% |
| 34 | LINE Tag | 0% | 0% | <0.1% |
| 35 | Quora Pixel | 0% | 0% | <0.1% |
| 36 | popIn | 0% | 0% | <0.1% |
| 37 | logly lift | 0% | 0% | <0.1% |
By site popularity
Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.
| # | Technology | Top 1K | Top 10K | Top 100K | Top 1M |
|---|---|---|---|---|---|
| 1 | Google Marketing Platform (DV360/CM360) | 7.9% | 8.1% | 7.4% | 6% |
| 2 | Google Publisher Tag (Ad Manager) | 5.3% | 5.1% | 3.4% | 2.6% |
| 3 | Magnite (Rubicon) | 5.3% | 4.4% | 2.8% | 2.2% |
| 4 | fluct | 0% | 2.9% | 1.6% | 1.7% |
| 5 | Prebid.js | 2.6% | 2.9% | 1.6% | 1.2% |
| 6 | Taboola | 2.6% | 2.9% | 1.2% | 0.9% |
| 7 | Amazon Publisher Services | 2.6% | 2.2% | 1.2% | 0.9% |
| 8 | PubMatic | 0% | 2.2% | 1% | 0.7% |
| 9 | Meta Pixel | 0% | 1.5% | 2.4% | 3.6% |
| 10 | TikTok Pixel | 0% | 1.5% | 1% | 1.3% |
| 11 | Microsoft Advertising UET | 0% | 0.7% | 0.4% | 1.2% |
| 12 | X (Twitter) Pixel | 0% | 0.7% | 0.8% | 0.9% |
| 13 | LinkedIn Insight Tag | 0% | 0.7% | 0.8% | 0.7% |
| 14 | Reddit Pixel | 2.6% | 0.7% | 0.4% | 0.4% |
| 15 | Outbrain | 0% | 0.7% | 0.6% | 0.4% |
| 16 | Google Ads (conversion) | 0% | 0% | 1.2% | 3.5% |
| 17 | Google AdSense | 0% | 0% | 1% | 1.2% |
| 18 | Equativ (Smart AdServer) | 0% | 0% | 0.6% | 0.4% |
| Sites measured | 38 | 136 | 503 | 689 |
Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology