Video market share on brand websites

Embedded video players.

#	Technology	UK brands	United Kingdom	Global
1	Vimeo	6%	3.2%	1.9%
2	YouTube embed	5.6%	5.7%	5.7%
3	Brightcove	1%	0.2%	0.3%
4	Wistia	0.4%	0.4%	0.7%
5	JW Player	0.4%	0.3%	0.6%
6	Vidyard	0.3%	0.1%	0.3%
7	Cloudflare Stream	0.2%	0.1%	0.1%
8	Mux	0.2%	0.1%	0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K	Top 1M
1	YouTube embed	5.3%	3.7%	4.2%	3.9%
2	Brightcove	2.6%	2.2%	1.6%	1.5%
3	Vidyard	0%	2.2%	0.6%	0.4%
4	Vimeo	0%	1.5%	4.8%	4.2%
5	JW Player	0%	0.7%	0.6%	0.4%
	Sites measured	38	136	503	689

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology