Beauty & grooming brands

How beauty & grooming brands run their websites — platforms, analytics, HTTPS, DMARC and SEO for 45 brands, measured by our crawler.

Fashion & accessories Beauty & grooming Food Drinks Restaurants & cafés Travel & hotels Cars, bikes & motorbikes Tech & gadgets Home & design Shops & marketplaces Media, music & games Arts, culture & events Sport & fitness Apps & fintech Banks, insurance & finance Energy, telecoms & utilities Business & industry

#	Brand	Website	Platform	Security	Speed & delivery	Email & domain	SEO & markup	Index
1	Glossier	www.glossier.com	Shopify	89	100	88	55	79
2	L'Oréal	www.loreal.com	Sitecore	89	60	63	91	79
3	Lush	www.lush.com	Next.js	89	60	75	82	79
4	Maybelline	www.maybelline.com	Sitecore	89	60	63	91	79
5	Neutrogena	www.neutrogena.com	Contentful	100	60	63	82	79
6	Aveda	www.aveda.co.uk	Drupal	100	60	63	73	76
7	Elemis	elemis.com	Sanity	78	60	75	82	76
8	Jo Malone London	www.jomalone.co.uk	Drupal	100	60	63	73	76
9	Dettol	www.dettol.co.uk	React	100	40	38	91	73
10	Estée Lauder Companies	www.esteelauder.co.uk	Drupal	100	60	63	64	73
11	Radox	www.radox.co.uk	Adobe Experience Manager	100	40	38	91	73
12	Toni&Guy	toniandguy.com	Shopify	89	100	38	73	73
13	Clinique Laboratories	www.clinique.co.uk	Shopify	89	60	63	64	70
14	Cowshed	www.cowshed.com	Shopify	89	60	63	64	70
15	Floris London	us.florislondon.com	Shopify	89	20	63	82	70
16	MAC Cosmetics	www.maccosmetics.co.uk	Shopify	89	60	63	64	70
17	Nails.INC	nailsinc.com	Shopify	89	40	63	73	70
18	Sanex	www.sanex.co.uk	Adobe Experience Manager	89	100	63	45	70
19	Imperial Leather	www.imperialleather.com	WooCommerce	100	40	25	82	67
20	Liz Earle	www.lizearle.com	Salesforce Commerce Cloud	89	40	38	82	67
21	Molton Brown	www.moltonbrown.co.uk	Angular	78	40	63	73	67
22	NARS	www.narscosmetics.co.uk	Salesforce Commerce Cloud	100	40	38	73	67
23	Space NK	www.spacenk.com	Salesforce Commerce Cloud	89	40	63	64	67
24	The Body Shop	www.thebodyshop.com	Shopify	89	40	63	64	67
25	Truefitt & Hill	www.truefittandhill.com	Shopify	89	40	38	82	67
26	ghd	www.ghdhair.com	Angular	78	100	38	64	67
27	Benefit Cosmetics	www.benefitcosmetics.com	Salesforce Commerce Cloud	89	60	63	45	64
28	CeraVe	www.cerave.com	Sitecore	44	60	63	82	64
29	Charlotte Tilbury	www.charlottetilbury.com	Contentful	89	40	63	55	64
30	Neal's Yard Remedies	www.nealsyardremedies.com	Shopify	89	40	50	64	64
31	Rimmel	www.rimmellondon.com	—	78	40	38	82	64
32	Simple Skincare	www.simple.co.uk	Adobe Experience Manager	100	40	13	82	64
33	Sunsilk	www.sunsilk.com	Adobe Experience Manager	100	40	13	82	64
34	Lifebuoy	www.lifebuoy.com	Adobe Experience Manager	89	40	13	82	61
35	Penhaligon's	www.penhaligons.com	Angular	89	60	63	36	61
36	Illamasqua	www.lookfantastic.com	—	78	60	38	55	58
37	Supercuts	www.supercuts.com	—	100	40	75	18	58
38	L'Occitane en Provence	www.loccitane.com	Salesforce Commerce Cloud	56	40	63	55	55
39	Max Factor	www.maxfactor.com	—	78	40	38	55	55
40	The Ordinary	theordinary.com	Salesforce Commerce Cloud	67	40	25	64	52
41	Yardley of London	yardleylondon.com	WordPress	56	40	0	45	36
—	Aesop	www.aesop.com						no answer
—	Gillette	gillette.com						no answer
—	Kiehl's	www.kiehls.co.uk						no answer
—	Urban Decay	www.urbandecay.com						no answer