Social & widgets market share on brand websites

Share buttons, embeds and comment widgets.

#	Technology	UK brands	United Kingdom	Global
1	AddToAny	1.1%	0.8%	0.9%
2	X (Twitter) embed	1%	2.5%	1.2%
3	Facebook SDK	0.9%	1.5%	2.1%
4	ShareThis	0.5%	0.8%	0.5%
5	Elfsight widgets	0.4%	0.4%	0.1%
6	AddThis	0.1%	0.6%	0.3%
7	Instagram embed	0.1%	0.3%	0.6%
8	Disqus	0%	0.1%	0.2%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K	Top 1M
1	Facebook SDK	0%	1.5%	0.8%	0.9%
2	AddToAny	0%	1.5%	0.8%	0.7%
3	X (Twitter) embed	0%	0%	0.8%	0.7%
4	ShareThis	0%	0%	0.4%	0.6%
	Sites measured	38	136	503	689

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology