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Advertising & pixels
Taboola market share on brand websites
Taboola runs on 0.4% of brand websites in our sample (6 of 1,359). Market share by country, top sites using it and technologies it is paired with.
0.4%
Share in UK brands
6 / 1,359
1
sites in Tranco top 1K
4 in top 10K
#6,123
median Tranco rank
Tranco
5
frequent companions
Google Marketing Platform (DV360/CM360)
By market
- UK brands0.4%6
- United Kingdom0.8%100
- Global1.6%1,113
Often used with
- Google Marketing Platform (DV360/CM360)Advertising & pixels83%×18.9
- Google Tag ManagerTag managers67%
- IAB TCF v2 APICookie consent (CMP)67%×21.6
- Amazon CloudFrontCDN50%×4.4
- Google Publisher Tag (Ad Manager)Advertising & pixels50%×29.5
Top sites using Taboola
| Tranco | Site | Also uses | Hosting |
|---|---|---|---|
| 742 | independent.co.uk | Google Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerPrebid.jsIAB TCF v2 APIVarnish | Fastly |
| 2,591 | express.co.uk | Amazon Publisher ServicesAmplitudeChartbeatAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360) | Amazon Web Services |
| 5,083 | jagex.com | CloudflareCloudflare Bot ManagementContentfulCookiebot (Usercentrics)Google Marketing Platform (DV360/CM360)Framer | Amazon Web Services |
| 7,164 | scotsman.com | CloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Magnite (Rubicon) | Google Cloud |
| 10,718 | dailystar.co.uk | Amazon CloudFrontGoogle Tag ManagerNext.jsInMobi Choice (Quantcast)ReactIAB TCF v2 API | Amazon Web Services |
| 18,066 | empireonline.com | Amazon CloudFrontGoogle Marketing Platform (DV360/CM360)Next.jsnginx 1.29.5ReactSourcepoint | Amazon Web Services |
Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology
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