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- Web fonts
35% of sites6 technologies
Web fonts market share on brand websites
Font services and icon fonts.
| # | Technology | UK brands | United Kingdom | Global |
|---|---|---|---|---|
| 1 | Google Fonts | 21% | 34% | 26% |
| 2 | Adobe Fonts | 13% | 7.5% | 3.6% |
| 3 | Font Awesome | 11% | 21% | 16% |
| 4 | Bunny Fonts | <0.1% | 0.4% | 0.2% |
| 5 | TypeSquare | 0% | 0% | <0.1% |
| 6 | FONTPLUS | 0% | 0% | <0.1% |
By site popularity
Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.
| # | Technology | Top 1K | Top 10K | Top 100K | Top 1M |
|---|---|---|---|---|---|
| 1 | Google Fonts | 13% | 14% | 14% | 16% |
| 2 | Adobe Fonts | 0% | 1.5% | 7.4% | 8.3% |
| 3 | Font Awesome | 0% | 1.5% | 3.4% | 4.8% |
| Sites measured | 38 | 136 | 503 | 689 |
Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology