Equativ (Smart AdServer) market share on brand websites

Equativ (Smart AdServer) runs on 0.2% of brand websites in our sample (3 of 1,359). Market share by country, top sites using it and technologies it is paired with.

0.2%

Share in UK brands

3 / 1,359

sites in Tranco top 1K

0 in top 10K

#25,497

median Tranco rank

Tranco

frequent companions

Google Tag Manager

By market

UK brands0.2%3
United Kingdom<0.1%2
Global0.4%250

Trend

Often used with

Google Tag ManagerTag managers74%×2
Google Marketing Platform (DV360/CM360)Advertising & pixels55%×7.5
Google Publisher Tag (Ad Manager)Advertising & pixels44%×7.4
Google FontsWeb fonts38%
Magnite (Rubicon)Advertising & pixels38%×39.8
PubMaticAdvertising & pixels32%×56.6
Prebid.jsAdvertising & pixels28%×30
IAB TCF v2 APICookie consent (CMP)28%×5.9
BootstrapCSS frameworks27%
CloudflareCDN24%

Top sites using Equativ (Smart AdServer)

Tranco	Site	Also uses	Hosting
21,944	columbia.com	Adobe AnalyticsAdobe Experience Platform TagsAdobe TargetApple Pay JSBazaarvoiceBugsnag	Cloudflare
25,497	reebok.com	BugsnagCloudflareGoogle Ads (conversion)Google FontsGorgiasGoogle Tag Manager	Cloudflare
98,606	sweatybetty.com	Adobe FontsAdyenAfterpay / ClearpayAwinBazaarvoiceChakra UI	Amazon Web Services

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology

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