CAPTCHA market share on brand websites

Challenges on forms and pages.

#	Technology	UK brands	United Kingdom	Global
1	Google reCAPTCHA	18%	19%	7.3%
2	hCaptcha	10%	8.4%	1.7%
3	Cloudflare Turnstile	0.5%	1.3%	1%
4	Friendly Captcha	0.2%	0.1%	0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K	Top 1M
1	Google reCAPTCHA	5.3%	4.4%	11%	12%
2	hCaptcha	0%	0.7%	3%	5.4%
3	Cloudflare Turnstile	0%	0.7%	0.4%	0.4%
4	Friendly Captcha	2.6%	0.7%	0.6%	0.4%
	Sites measured	38	136	503	689

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology