Analytics market share on brand websites

Web analytics and measurement.

#	Technology	UK brands	United Kingdom	Global
1	Cloudflare Web Analytics	8.8%	14%	12%
2	Google Analytics 4	7.4%	18%	19%
3	Universal Analytics (legacy)	6%	12%	9.4%
4	Comscore	1.4%	1.2%	2%
5	Adobe Analytics	0.9%	0.2%	0.6%
6	Quantcast Measure	0.9%	0.3%	0.5%
7	Matomo	0.7%	1.7%	2.6%
8	Fathom	0.4%	0.3%	0.2%
9	Chartbeat	0.4%	0.1%	0.8%
10	Parse.ly	0.3%	0.1%	0.6%
11	Amplitude	0.3%	0.1%	0.4%
12	Mixpanel	0.3%	<0.1%	0.3%
13	Plausible	0.2%	0.5%	0.4%
14	PostHog	<0.1%	0.4%	0.5%
15	Clicky	<0.1%	0.2%	0.1%
16	Heap	<0.1%	<0.1%	<0.1%
17	Simple Analytics	<0.1%	<0.1%	<0.1%
18	Yandex Metrica	0%	0.4%	3.9%
19	Umami	0%	1%	0.3%
20	Baidu Analytics	0%	<0.1%	0.9%
21	Gemius	0%	0%	0.6%
22	StatCounter	0%	0.4%	0.2%
23	CNZZ / Umeng	0%	0%	0.2%
24	Piano Analytics (AT Internet)	0%	<0.1%	0.2%
25	Vercel Analytics	0%	<0.1%	<0.1%
26	Kissmetrics	0%	<0.1%	<0.1%
27	Woopra	0%	<0.1%	<0.1%
28	User Insight	0%	0%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K	Top 1M
1	Comscore	7.9%	8.8%	3%	2.2%
2	Cloudflare Web Analytics	7.9%	8.1%	13%	12%
3	Universal Analytics (legacy)	0%	3.7%	3.8%	4.9%
4	Google Analytics 4	0%	2.9%	2.6%	4.6%
5	Quantcast Measure	0%	2.9%	1.6%	1.5%
6	Adobe Analytics	2.6%	2.2%	1.8%	1.5%
7	Chartbeat	0%	1.5%	1%	0.7%
8	Amplitude	0%	0.7%	0.4%	0.4%
9	Parse.ly	0%	0.7%	0.6%	0.4%
10	Matomo	0%	0%	0.8%	0.6%
11	Fathom	0%	0%	0.2%	0.4%
	Sites measured	38	136	503	689

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology