Cookie consent (CMP) market share on brand websites

Cookie banners and consent management.

#	Technology	UK brands	United Kingdom	Global
1	OneTrust	25%	5.5%	6.3%
2	Cookiebot (Usercentrics)	5.8%	4.6%	2.1%
3	CookieYes	3.6%	4.5%	1.4%
4	IAB TCF v2 API	3.1%	4.3%	4.7%
5	Civic Cookie Control	1.9%	2.7%	0.1%
6	Sourcepoint	1.8%	2.6%	0.7%
7	Usercentrics	1.5%	0.5%	0.8%
8	TrustArc	1.3%	0.3%	0.5%
9	Osano	0.7%	0.3%	0.8%
10	Ketch	0.7%	<0.1%	0.4%
11	InMobi Choice (Quantcast)	0.6%	0.5%	0.7%
12	Didomi	0.5%	0.4%	1%
13	iubenda	0.5%	0.4%	0.4%
14	Cookie Notice (Hu-manity)	0.5%	0.5%	0.2%
15	Complianz	0.4%	1.4%	0.4%
16	CookieScript	0.4%	0.5%	0.2%
17	Crownpeak (Evidon)	0.3%	<0.1%	<0.1%
18	consentmanager	0.2%	0.3%	0.6%
19	Termly	0.2%	0.6%	0.3%
20	Klaro	0.1%	<0.1%	<0.1%
21	CookieFirst	<0.1%	0.4%	<0.1%
22	Google Funding Choices	0%	0.3%	0.9%
23	Borlabs Cookie	0%	<0.1%	0.1%
24	CookieHub	0%	<0.1%	<0.1%
25	Axeptio	0%	<0.1%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K	Top 1M
1	OneTrust	16%	29%	31%	30%
2	IAB TCF v2 API	2.6%	9.6%	7.4%	5.4%
3	Sourcepoint	0%	5.9%	4.6%	3.3%
4	TrustArc	5.3%	3.7%	2.2%	1.9%
5	Usercentrics	0%	2.9%	2.2%	2%
6	Cookiebot (Usercentrics)	0%	1.5%	4%	5.4%
7	Didomi	0%	0.7%	1.2%	0.9%
8	InMobi Choice (Quantcast)	0%	0.7%	1.2%	0.9%
9	Crownpeak (Evidon)	0%	0.7%	0.4%	0.4%
10	CookieYes	0%	0%	0.8%	1.6%
11	Ketch	0%	0%	0.8%	1%
12	Civic Cookie Control	0%	0%	0.2%	0.7%
	Sites measured	38	136	503	689

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology