Hosting platforms market share on brand websites

PaaS and managed hosting recognizable by headers.

#	Technology	UK brands	United Kingdom	Global
1	Vercel	4%	1.2%	2.1%
2	Azure App Service	3.8%	1.9%	0.7%
3	WP Engine	2.5%	1.5%	1.3%
4	Amazon S3	2.1%	0.7%	2.1%
5	Acquia	1.8%	0.5%	0.6%
6	Upsun (Platform.sh)	1.3%	1.1%	0.3%
7	Netlify	1%	0.5%	0.6%
8	Kinsta	0.7%	0.7%	0.4%
9	Pantheon	0.7%	0.5%	0.9%
10	Heroku	0.4%	0.5%	0.3%
11	Hostinger	0.1%	0.9%	0.3%
12	GitHub Pages	0.1%	<0.1%	0.3%
13	Fly.io	0.1%	<0.1%	<0.1%
14	Render	0%	<0.1%	<0.1%
15	AWS Amplify	0%	<0.1%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K	Top 1M
1	Vercel	2.6%	4.4%	4.6%	4.5%
2	Amazon S3	5.3%	4.4%	3.2%	2.6%
3	Azure App Service	0%	0%	3.4%	3.8%
4	Upsun (Platform.sh)	0%	0%	1.2%	1.7%
5	WP Engine	0%	0%	1.2%	1.3%
6	Acquia	0%	0%	1.2%	1.2%
7	Netlify	0%	0%	1.2%	1%
8	Kinsta	0%	0%	0%	0.6%
9	Heroku	0%	0%	0.6%	0.4%
	Sites measured	38	136	503	689

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology