Web technologies used on brand websites

E-commerce platforms21% Shop engines and hosted commerce platforms.

1. Shopify11%
2. WooCommerce3.8%
3. Salesforce Commerce Cloud3.1%
4. Adobe Commerce (Magento)1.3%
5. SAP Commerce Cloud0.5%

CMS46% Content management systems behind the site.

1. WordPress16%
2. Adobe Experience Manager10%
3. Yoast SEO9.6%
4. Drupal6.5%
5. Sitecore3.9%

Analytics23% Web analytics and measurement.

1. Cloudflare Web Analytics8.8%
2. Google Analytics 47.4%
3. Universal Analytics (legacy)6%
4. Comscore1.4%
5. Adobe Analytics0.9%

Cookie consent (CMP)45% Cookie banners and consent management.

1. OneTrust25%
2. Cookiebot (Usercentrics)5.8%
3. CookieYes3.6%
4. IAB TCF v2 API3.1%
5. Civic Cookie Control1.9%

Tag managers70% Containers that load other tags.

1. Google Tag Manager61%
2. Adobe Experience Platform Tags8%
3. Tealium iQ3.3%
4. Ensighten0.3%

Advertising & pixels17% Ad networks, retargeting and conversion pixels.

1. Google Ads (conversion)6.4%
2. Meta Pixel4.9%
3. Google Marketing Platform (DV360/CM360)4.4%
4. Google Publisher Tag (Ad Manager)1.7%
5. TikTok Pixel1.6%

CDN74% Content delivery networks in front of the site.

1. Cloudflare38%
2. Akamai13%
3. Amazon CloudFront11%
4. cdnjs10%
5. jsDelivr9%

Personalization2.9% Recommendations and on-site personalization.

1. Bloomreach1.8%
2. Nosto0.7%
3. Dynamic Yield0.3%
4. Insider<0.1%
5. Algonomy (Richrelevance)<0.1%

Live chat & support4.9% Chat widgets, help desks and chatbots.

1. Zendesk1.8%
2. Gorgias1.7%
3. WhatsApp click-to-chat0.7%
4. LiveChat0.2%
5. Drift0.1%

Session replay & heatmaps9.6% Recording visitor sessions, clicks and scrolls.

1. Microsoft Clarity5.4%
2. Hotjar3.6%
3. Contentsquare1.1%
4. Crazy Egg0.5%
5. Quantum Metric0.1%

Website builders13% Hosted drag-and-drop builders and page builders.

1. Gutenberg blocks9%
2. Elementor1.5%
3. Webflow1.1%
4. Divi0.7%
5. WPBakery0.7%

Web frameworks33% JavaScript and server-side frameworks.

1. React19%
2. Next.js15%
3. ASP.NET6.9%
4. Vue.js4.2%
5. Nuxt2%

Static site generators2.1% Generators that build HTML ahead of time.

1. Gatsby1.3%
2. Astro0.9%

CSS frameworks44% Utility and component CSS libraries.

1. Bootstrap29%
2. Tailwind CSS14%
3. MUI1.3%
4. Foundation1%
5. Chakra UI0.5%

JavaScript libraries47% Libraries loaded on the homepage.

1. jQuery29%
2. Swiper15%
3. core-js12%
4. jQuery Migrate10%
5. Slick6%

Customer data platforms0.4% Collecting and routing first-party customer data.

1. Segment0.2%
2. Tealium AudienceStream0.1%
3. RudderStack<0.1%

Affiliate networks2.8% Affiliate and partner tracking.

1. Rakuten Advertising1.1%
2. Awin0.9%
3. impact.com0.4%
4. Partnerize0.4%
5. Skimlinks0.2%

Marketing automation & CRM3.5% Forms, lead tracking and automation.

1. Salesforce Marketing Cloud1%
2. HubSpot0.7%
3. SAP Emarsys0.7%
4. Oracle Eloqua0.4%
5. Salesforce Account Engagement (Pardot)0.4%

Email marketing10% Newsletter sign-ups and email platforms.

1. Klaviyo6.8%
2. Mailchimp3.2%
3. Omnisend0.3%
4. Brevo (Sendinblue)0.1%
5. MailerLite<0.1%

A/B testing10% Experiments and feature flags.

1. Optimizely2.8%
2. VWO2.6%
3. AB Tasty1.6%
4. Convert1.4%
5. Adobe Target0.7%

Web servers27% Server software announced in response headers.

1. nginx11%
2. Apache HTTP Server6.8%
3. Varnish5.4%
4. Envoy3.1%
5. Microsoft IIS1.3%

Hosting platforms19% PaaS and managed hosting recognizable by headers.

1. Vercel4%
2. Azure App Service3.8%
3. WP Engine2.5%
4. Amazon S32.1%
5. Acquia1.8%

Security & bot protection30% WAFs and bot managers.

1. Cloudflare Bot Management14%
2. Akamai Bot Manager11%
3. Imperva (Incapsula)3.5%
4. AWS WAF Bot Control0.6%
5. DataDome0.3%

CAPTCHA19% Challenges on forms and pages.

1. Google reCAPTCHA18%
2. hCaptcha10%
3. Cloudflare Turnstile0.5%
4. Friendly Captcha0.2%

Web fonts35% Font services and icon fonts.

1. Google Fonts21%
2. Adobe Fonts13%
3. Font Awesome11%
4. Bunny Fonts<0.1%

Payments13% Checkout and payment widgets.

1. Shop Pay8.1%
2. PayPal1.7%
3. Klarna1.7%
4. Apple Pay JS0.9%
5. Adyen0.8%

Video13% Embedded video players.

1. Vimeo6%
2. YouTube embed5.6%
3. Brightcove1%
4. Wistia0.4%
5. JW Player0.4%

Maps4% Embedded maps.

1. Google Maps3.6%
2. Mapbox0.3%
3. Leaflet0.1%

Reviews12% Review widgets and trust badges.

1. Trustpilot5.3%
2. Bazaarvoice2.9%
3. Yotpo2.2%
4. Judge.me1.5%
5. REVIEWS.io0.6%

Site search2.1% Hosted search and autocomplete.

1. Algolia1.2%
2. Klevu0.5%
3. Coveo0.2%
4. Doofinder0.1%

Monitoring & RUM11% Error tracking and real-user monitoring.

1. New Relic4.9%
2. Sentry2.3%
3. Dynatrace1.3%
4. Bugsnag1.3%
5. SpeedCurve LUX1%

Accessibility overlays2.9% Accessibility widgets and overlays.

1. accessiBe0.9%
2. UserWay0.9%
3. ReciteMe0.7%
4. AudioEye0.2%
5. EqualWeb0.2%

Translation1.7% Website translation and multilingual plugins.

1. WPML0.8%
2. Weglot0.5%
3. GTranslate0.2%
4. Polylang<0.1%
5. Google Translate widget<0.1%

Web push0.1% Browser push notifications.

1. OneSignal0.1%

Social & widgets4% Share buttons, embeds and comment widgets.

1. AddToAny1.1%
2. X (Twitter) embed1%
3. Facebook SDK0.9%
4. ShareThis0.5%
5. Elfsight widgets0.4%

Programming languages5.4% Server-side languages that reveal themselves.

1. PHP4.6%
2. Java0.8%

Booking0.1% Scheduling and booking widgets.

1. Calendly0.1%