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Advertising & pixels

Google Marketing Platform (DV360/CM360) market share on brand websites

Google Marketing Platform (DV360/CM360) runs on 4.4% of brand websites in our sample (60 of 1,359). Market share by country, top sites using it and…

4.4%
Share in UK brands
60 / 1,359
3
sites in Tranco top 1K
11 in top 10K
#21,944
median Tranco rank
Tranco
16
frequent companions
Google Tag Manager

By market

  1. UK brands4.4%60
  2. United Kingdom4.9%584
  3. Global7.3%5,005

Trend

Often used with

  1. Google Tag ManagerTag managers62%
  2. Google Publisher Tag (Ad Manager)Advertising & pixels38%×22.6
  3. CloudflareCDN35%
  4. Google FontsWeb fonts33%×1.6
  5. IAB TCF v2 APICookie consent (CMP)32%×10.2
  6. Adobe FontsWeb fonts23%×1.7
  7. ReactWeb frameworks22%
  8. Cloudflare Bot ManagementSecurity & bot protection20%
  9. jQueryJavaScript libraries20%
  10. OneTrustCookie consent (CMP)20%

Top sites using Google Marketing Platform (DV360/CM360) All 60 sites

TrancoSiteAlso usesHosting
193theguardian.com ComscoreGoogle Publisher Tag (Ad Manager)Polyfill.io (compromised CDN)Sentry Fastly
722dailymail.co.uk AkamaiAmazon Publisher ServicesComscoreGoogle FontsReactMagnite (Rubicon) Akamai
742independent.co.uk Google Publisher Tag (Ad Manager)Google Tag ManagerPrebid.jsTaboolaIAB TCF v2 APIVarnish Fastly
2,026ign.com Google Publisher Tag (Ad Manager)Google Tag ManagerJudge.meNext.jsPrebid.jsReact Fastly
2,396techradar.com Alpine.jsComscoreFastlyGoogle Tag ManagerJW PlayerSourcepoint Fastly
2,591express.co.uk Amazon Publisher ServicesAmplitudeChartbeatAmazon CloudFrontComscoreGoogle Publisher Tag (Ad Manager) Amazon Web Services
5,083jagex.com CloudflareCloudflare Bot ManagementContentfulCookiebot (Usercentrics)FramerGoogle Fonts Amazon Web Services
6,467mumsnet.com Alpine.jsAmazon Publisher ServicesCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Publisher Tag (Ad Manager) Cloudflare
6,819morganstanley.com Adobe AnalyticsAdobe Experience Platform TagsAdobe TargetAdobe FontsAdobe Experience ManagerAkamai Bot Manager Akamai
7,164scotsman.com CloudflareCloudflare Bot ManagementComscoreGoogle Publisher Tag (Ad Manager)Magnite (Rubicon)Sourcepoint Google Cloud
9,381gumtree.com Microsoft ClarityComscoreEnvoyExpressGoogle Cloud CDN / GFEGoogle Fonts Google Cloud
10,630inews.co.uk JetpackLodashnginxGoogle reCAPTCHAMagnite (Rubicon)IAB TCF v2 API Automattic (WordPress.com)
12,135hellomagazine.com FastlyGoogle FontsGoogle Publisher Tag (Ad Manager)Next.jsPrebid.jsReact Amazon Web Services
13,781spectator.com Adobe FontsAmazon Publisher ServicesChartbeatGoogle Publisher Tag (Ad Manager)Google Tag ManagerGutenberg blocks Automattic (WordPress.com)
14,154heraldscotland.com Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Publisher Tag (Ad Manager)jQuery 3.7.1jQuery Migrate Microsoft Azure
14,285dazeddigital.com AkamaiASP.NETGoogle Publisher Tag (Ad Manager)Google Tag ManagerjQuery 3.7.1jsDelivr Microsoft Azure
15,183rockpapershotgun.com ChartbeatComscoreFastlyGoogle Analytics 4Google Ads (conversion)Google Publisher Tag (Ad Manager) Fastly
18,066empireonline.com Amazon CloudFrontNext.jsnginx 1.29.5ReactSourcepointTaboola Amazon Web Services
21,136wallpaper.com ComscoreFastlyGoogle Tag ManagerJW PlayerSourcepointTailwind CSS Fastly
21,493lbc.co.uk AstroGoogle Publisher Tag (Ad Manager)Google Tag Manager Gcap As
21,944columbia.com Adobe AnalyticsAdobe Experience Platform TagsAdobe TargetApple Pay JSBazaarvoiceBugsnag Cloudflare
24,278tntsports.co.uk Adobe Experience Platform TagsAmazon CloudFrontGoogle Publisher Tag (Ad Manager)New RelicNext.jsReact Amazon Web Services
24,322deliveroo.co.uk CloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Tag ManagerNext.jsOneTrust Cloudflare
29,118nationwide.co.uk Adobe AnalyticsAdobe Experience Platform TagsAdobe TargetAzure Front Door / CDNContentsquareGoogle Fonts Microsoft Azure
30,854thenational.scot Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Publisher Tag (Ad Manager)jQuery 3.7.1jQuery Migrate Microsoft Azure

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology

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