Payments market share on brand websites

Checkout and payment widgets.

#	Technology	UK brands	United Kingdom	Global
1	Shop Pay	8.1%	7%	0.7%
2	PayPal	1.7%	1.9%	0.4%
3	Klarna	1.7%	0.8%	0.2%
4	Apple Pay JS	0.9%	0.5%	0.2%
5	Adyen	0.8%	0.2%	<0.1%
6	Stripe	0.7%	1.6%	0.4%
7	Afterpay / Clearpay	0.5%	0.3%	<0.1%
8	Worldpay	0.3%	0.4%	<0.1%
9	Google Pay	0.3%	0.2%	<0.1%
10	Affirm	0.2%	<0.1%	0.1%
11	Braintree	<0.1%	0.2%	<0.1%
12	Square	<0.1%	<0.1%	<0.1%
13	PayU	<0.1%	<0.1%	<0.1%
14	Scalapay	<0.1%	0%	<0.1%
15	Amazon Pay	<0.1%	<0.1%	<0.1%
16	Checkout.com	0%	<0.1%	<0.1%
17	Razorpay	0%	<0.1%	<0.1%
18	Mollie	0%	<0.1%	<0.1%
19	Mercado Pago	0%	0%	<0.1%
20	Satispay	0%	0%	<0.1%
21	Nexi XPay	0%	0%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K	Top 1M
1	Klarna	0%	1.5%	3%	2.6%
2	PayPal	2.6%	1.5%	2%	2.3%
3	Shop Pay	0%	0.7%	2.8%	4.2%
4	Afterpay / Clearpay	0%	0.7%	0.8%	0.9%
5	Google Pay	0%	0.7%	0.2%	0.4%
6	Apple Pay JS	0%	0%	1.2%	1.2%
7	Adyen	0%	0%	1%	1%
8	Stripe	0%	0%	0.6%	0.7%
	Sites measured	38	136	503	689

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology