Marketing automation & CRM market share on brand websites

Forms, lead tracking and automation.

#	Technology	UK brands	United Kingdom	Global
1	Salesforce Marketing Cloud	1%	0.2%	0.4%
2	HubSpot	0.7%	1%	2.3%
3	SAP Emarsys	0.7%	0.2%	0.2%
4	Oracle Eloqua	0.4%	0.1%	0.3%
5	Salesforce Account Engagement (Pardot)	0.4%	0.3%	0.3%
6	Marketo	<0.1%	0.1%	0.5%
7	MoEngage	<0.1%	<0.1%	0.1%
8	Braze	<0.1%	<0.1%	<0.1%
9	Jotform	0%	0.2%	<0.1%
10	Typeform	0%	<0.1%	<0.1%
11	Dynamics 365 Customer Insights	0%	<0.1%	<0.1%
12	CleverTap	0%	0%	<0.1%
13	Pipedrive	0%	<0.1%	<0.1%
14	Tally	0%	<0.1%	<0.1%
15	Customer.io	0%	<0.1%	<0.1%
16	Iterable	0%	<0.1%	<0.1%
17	Act-On	0%	0%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K	Top 1M
1	Salesforce Marketing Cloud	2.6%	1.5%	2.2%	2%
2	SAP Emarsys	0%	0.7%	1.4%	1.2%
3	Oracle Eloqua	0%	0.7%	0.8%	0.7%
	Sites measured	38	136	503	689

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology