E-commerce platforms market share on brand websites

Shop engines and hosted commerce platforms.

#	Technology	UK brands	United Kingdom	Global
1	Shopify	11%	8.7%	1.9%
2	WooCommerce	3.8%	5.4%	1.5%
3	Salesforce Commerce Cloud	3.1%	0.4%	0.5%
4	Adobe Commerce (Magento)	1.3%	3.4%	0.5%
5	SAP Commerce Cloud	0.5%	0.2%	0.1%
6	Wix Stores	0.4%	<0.1%	<0.1%
7	BigCommerce	0.3%	0.3%	<0.1%
8	Squarespace Commerce	0.1%	<0.1%	<0.1%
9	Shopware	<0.1%	0.2%	0.3%
10	OpenCart	<0.1%	0.2%	<0.1%
11	Ecwid	<0.1%	<0.1%	<0.1%
12	STORES	<0.1%	<0.1%	<0.1%
13	PrestaShop	0%	0.4%	0.4%
14	VTEX	0%	<0.1%	0.1%
15	OXID eShop	0%	<0.1%	<0.1%
16	Color Me Shop	0%	<0.1%	<0.1%
17	Tiendanube / Nuvemshop	0%	<0.1%	<0.1%
18	Volusion	0%	<0.1%	<0.1%
19	EC-CUBE	0%	0%	<0.1%
20	futureshop	0%	<0.1%	<0.1%
21	BASE	0%	0%	<0.1%
22	Lightspeed eCom	0%	<0.1%	0%
23	commercetools	0%	<0.1%	<0.1%
24	Snipcart	0%	<0.1%	<0.1%
25	MakeShop	0%	0%	<0.1%
26	ecbeing	0%	0%	<0.1%
27	Shift4Shop	0%	0%	<0.1%
28	Rakuten Ichiba store	0%	0%	<0.1%
29	Jumpseller	0%	0%	<0.1%
30	Gumroad	0%	0%	<0.1%
31	Mijnwebwinkel	0%	0%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K	Top 1M
1	Shopify	2.6%	1.5%	3.6%	6%
2	SAP Commerce Cloud	0%	1.5%	1.2%	1%
3	Salesforce Commerce Cloud	0%	0.7%	6.2%	4.9%
4	Adobe Commerce (Magento)	0%	0%	0.8%	1.7%
5	WooCommerce	0%	0%	0%	0.7%
6	BigCommerce	0%	0%	0%	0.4%
	Sites measured	38	136	503	689

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology