Customer data platforms market share on brand websites

Collecting and routing first-party customer data.

#	Technology	UK brands	United Kingdom	Global
1	Segment	0.2%	0.1%	0.5%
2	Tealium AudienceStream	0.1%	<0.1%	<0.1%
3	RudderStack	<0.1%	<0.1%	0.1%
4	Treasure Data	0%	<0.1%	<0.1%
5	mParticle	0%	0%	<0.1%

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology