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Advertising & pixels

Google Publisher Tag (Ad Manager) market share on brand websites

Google Publisher Tag (Ad Manager) runs on 1.7% of brand websites in our sample (23 of 1,359). Market share by country, top sites using it and technologies it…

1.7%
Share in UK brands
23 / 1,359
2
sites in Tranco top 1K
7 in top 10K
#13,967
median Tranco rank
Tranco
16
frequent companions
Google Marketing Platform (DV360/CM360)

By market

  1. UK brands1.7%23
  2. United Kingdom3.7%444
  3. Global5.9%4,056

Trend

Often used with

  1. Google Marketing Platform (DV360/CM360)Advertising & pixels100%×22.6
  2. IAB TCF v2 APICookie consent (CMP)52%×16.9
  3. Google Tag ManagerTag managers48%
  4. Prebid.jsAdvertising & pixels35%×59.1
  5. Magnite (Rubicon)Advertising & pixels30%×25.8
  6. CloudflareCDN26%
  7. Amazon Publisher ServicesAdvertising & pixels26%×50.6
  8. SourcepointCookie consent (CMP)26%×14.2
  9. Google FontsWeb fonts26%
  10. Cloudflare Bot ManagementSecurity & bot protection22%×1.6

Top sites using Google Publisher Tag (Ad Manager)

TrancoSiteAlso usesHosting
193theguardian.com ComscoreGoogle Marketing Platform (DV360/CM360)Polyfill.io (compromised CDN)Sentry Fastly
742independent.co.uk Google Marketing Platform (DV360/CM360)Google Tag ManagerPrebid.jsTaboolaIAB TCF v2 APIVarnish Fastly
2,026ign.com Google Marketing Platform (DV360/CM360)Google Tag ManagerJudge.meNext.jsPrebid.jsReact Fastly
2,591express.co.uk Amazon Publisher ServicesAmplitudeChartbeatAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360) Amazon Web Services
6,467mumsnet.com Alpine.jsAmazon Publisher ServicesCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360) Cloudflare
7,164scotsman.com CloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Magnite (Rubicon)Sourcepoint Google Cloud
9,381gumtree.com Microsoft ClarityComscoreGoogle Marketing Platform (DV360/CM360)EnvoyExpressGoogle Cloud CDN / GFE Google Cloud
12,135hellomagazine.com Google Marketing Platform (DV360/CM360)FastlyGoogle FontsNext.jsPrebid.jsReact Amazon Web Services
13,781spectator.com Adobe FontsAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Tag ManagerGutenberg blocks Automattic (WordPress.com)
14,154heraldscotland.com Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)jQuery 3.7.1jQuery Migrate Microsoft Azure
14,285dazeddigital.com AkamaiASP.NETGoogle Marketing Platform (DV360/CM360)Google Tag ManagerjQuery 3.7.1jsDelivr Microsoft Azure
15,183rockpapershotgun.com ChartbeatComscoreGoogle Marketing Platform (DV360/CM360)FastlyGoogle Analytics 4Google Ads (conversion) Fastly
21,493lbc.co.uk AstroGoogle Marketing Platform (DV360/CM360)Google Tag Manager Gcap As
24,278tntsports.co.uk Adobe Experience Platform TagsAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)New RelicNext.jsReact Amazon Web Services
30,854thenational.scot Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)jQuery 3.7.1jQuery Migrate Microsoft Azure
41,741prospectmagazine.co.uk Google AdSenseAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerReddit PixelX (Twitter) Pixel Amazon Web Services
44,502djmag.com BootstrapCloudflareCloudflare Bot ManagementGoogle Marketing Platform (DV360/CM360)Drupal 9Google Analytics 4 Cloudflare
193,917private-eye.co.uk Adobe FontsGoogle AdSenseApache HTTP ServerGoogle Marketing Platform (DV360/CM360)Facebook SDKGoogle Analytics 4 Memset
—lwlies.com Alpine.jsAmazon Publisher ServicesCloudflareCloudflare Bot ManagementGoogle Marketing Platform (DV360/CM360)Google Fonts Cloudflare
—trnsmtfest.com Adobe FontscdnjsGoogle Marketing Platform (DV360/CM360)Google FontsGoogle Tag ManagerjsDelivr DigitalOcean
—thelineofbestfit.com Adobe FontsCloudflareCloudflare Bot ManagementGoogle Marketing Platform (DV360/CM360)FathomGoogle Analytics 4 Cloudflare
—i-d.co Microsoft ClarityCloudflareCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360)GSAPGoogle Tag Manager Cloudflare
—nitrome.com AngularJSApache HTTP ServerCookieScriptGoogle Marketing Platform (DV360/CM360)Google Analytics 4jQuery 1.10.1 Amazon Web Services

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology

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