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  4. Magnite (Rubicon)
Advertising & pixels

Magnite (Rubicon) market share on brand websites

Magnite (Rubicon) runs on 1.2% of brand websites in our sample (16 of 1,359). Market share by country, top sites using it and technologies it is paired with.

1.2%
Share in UK brands
16 / 1,359
2
sites in Tranco top 1K
6 in top 10K
#10,902
median Tranco rank
Tranco
16
frequent companions
Google Marketing Platform (DV360/CM360)

By market

  1. UK brands1.2%16
  2. United Kingdom2%240
  3. Global0.9%649

Trend

Often used with

  1. Google Marketing Platform (DV360/CM360)Advertising & pixels75%×17
  2. SourcepointCookie consent (CMP)50%×27.2
  3. IAB TCF v2 APICookie consent (CMP)50%×16.2
  4. CloudflareCDN44%
  5. Google Publisher Tag (Ad Manager)Advertising & pixels44%×25.8
  6. Amazon Publisher ServicesAdvertising & pixels38%×72.8
  7. Google Tag ManagerTag managers38%
  8. Prebid.jsAdvertising & pixels31%×53.1
  9. Cloudflare Bot ManagementSecurity & bot protection25%×1.8
  10. PubMaticAdvertising & pixels25%×68

Top sites using Magnite (Rubicon)

TrancoSiteAlso usesHosting
722dailymail.co.uk AkamaiAmazon Publisher ServicesComscoreGoogle Marketing Platform (DV360/CM360)Google FontsReact Akamai
737uber.com CloudflareCloudflare Bot ManagementDriftEnvoyGoogle FontsMapbox Google Cloud
2,591express.co.uk Amazon Publisher ServicesAmplitudeChartbeatAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360) Amazon Web Services
3,573timeout.com ComscoreGoogle Cloud CDN / GFEGoogle Tag ManagerSourcepoint Amazon Web Services
6,467mumsnet.com Alpine.jsAmazon Publisher ServicesCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360) Cloudflare
7,164scotsman.com CloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Sourcepoint Google Cloud
10,630inews.co.uk Google Marketing Platform (DV360/CM360)JetpackLodashnginxGoogle reCAPTCHAIAB TCF v2 API Automattic (WordPress.com)
10,902radiotimes.com Adobe FontsBootstrapDatadog RUMFastlyGoogle Tag ManagerNext.js Fastly
12,135hellomagazine.com Google Marketing Platform (DV360/CM360)FastlyGoogle FontsGoogle Publisher Tag (Ad Manager)Next.jsPrebid.js Amazon Web Services
13,781spectator.com Adobe FontsAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag Manager Automattic (WordPress.com)
14,154heraldscotland.com Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
21,944columbia.com Adobe AnalyticsAdobe Experience Platform TagsAdobe TargetApple Pay JSBazaarvoiceBugsnag Cloudflare
30,854thenational.scot Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
98,606sweatybetty.com Adobe FontsAdyenAfterpay / ClearpayAwinBazaarvoiceChakra UI Amazon Web Services
410,014hallmark.co.uk AwinMicrosoft Advertising UETMicrosoft ClarityCloudflareConvertGoogle Ads (conversion) Cloudflare
—vitabiotics.com AngularJSBootstrapcdnjsCloudflareGoogle Marketing Platform (DV360/CM360)Google Ads (conversion) Cloudflare

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology

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