Affiliate networks market share on brand websites

Affiliate and partner tracking.

#	Technology	UK brands	United Kingdom	Global
1	Rakuten Advertising	1.1%	0.4%	0.1%
2	Awin	0.9%	1.7%	0.3%
3	impact.com	0.4%	0.2%	0.2%
4	Partnerize	0.4%	0.2%	0.1%
5	Skimlinks	0.2%	0.3%	0.2%
6	Tradedoubler	<0.1%	0.1%	<0.1%
7	CJ Affiliate	<0.1%	0.1%	0.1%
8	ValueCommerce	<0.1%	<0.1%	<0.1%
9	Moshimo Affiliate	0%	0%	<0.1%
10	Sovrn Commerce (VigLink)	0%	<0.1%	<0.1%
11	A8.net	0%	<0.1%	<0.1%
12	TradeTracker	0%	<0.1%	<0.1%
13	afb	0%	0%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K	Top 1M
1	Skimlinks	0%	1.5%	0.6%	0.4%
2	impact.com	2.6%	0.7%	0.8%	0.9%
3	Rakuten Advertising	0%	0%	1%	1.5%
4	Awin	0%	0%	0.8%	1%
	Sites measured	38	136	503	689

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology