E-commerce statistics on brand websites: platforms, payments

Shop platforms, payments and reviews on popular websites.

21%

E-commerce platform

284 / 1,359

13%

Payment widget

181 / 1,359

12%

Review widget

164 / 1,359

4.9%

Live chat

66 / 1,359

E-commerce platforms All

#	Technology	UK brands	United Kingdom	Global
1	Shopify	11%	8.7%	1.9%
2	WooCommerce	3.8%	5.4%	1.5%
3	Salesforce Commerce Cloud	3.1%	0.4%	0.5%
4	Adobe Commerce (Magento)	1.3%	3.4%	0.5%
5	SAP Commerce Cloud	0.5%	0.2%	0.1%
6	Wix Stores	0.4%	<0.1%	<0.1%
7	BigCommerce	0.3%	0.3%	<0.1%
8	Squarespace Commerce	0.1%	<0.1%	<0.1%
9	Shopware	<0.1%	0.2%	0.3%
10	OpenCart	<0.1%	0.2%	<0.1%
11	Ecwid	<0.1%	<0.1%	<0.1%
12	STORES	<0.1%	<0.1%	<0.1%

Metric	UK brands	United Kingdom	Global
E-commerce platform	21%	19%	5.5%
Payment widget	13%	11%	2%
Review widget	12%	16%	2.7%
Live chat	4.9%	9.2%	6.3%
Personalization	2.9%	0.8%	0.6%

#	Technology	UK brands	United Kingdom	Global
1	Shop Pay	8.1%	7%	0.7%
2	PayPal	1.7%	1.9%	0.4%
3	Klarna	1.7%	0.8%	0.2%
4	Apple Pay JS	0.9%	0.5%	0.2%
5	Adyen	0.8%	0.2%	<0.1%
6	Stripe	0.7%	1.6%	0.4%
7	Afterpay / Clearpay	0.5%	0.3%	<0.1%
8	Worldpay	0.3%	0.4%	<0.1%
9	Google Pay	0.3%	0.2%	<0.1%
10	Affirm	0.2%	<0.1%	0.1%
11	Braintree	<0.1%	0.2%	<0.1%
12	Square	<0.1%	<0.1%	<0.1%

#	Technology	UK brands	United Kingdom	Global
1	Trustpilot	5.3%	8.8%	1%
2	Bazaarvoice	2.9%	0.5%	0.3%
3	Yotpo	2.2%	1.2%	0.3%
4	Judge.me	1.5%	3.2%	0.9%
5	REVIEWS.io	0.6%	2.3%	<0.1%
6	Feefo	0.4%	1.2%	<0.1%
7	Google Customer Reviews	0.1%	0.9%	<0.1%
8	Okendo	<0.1%	0.2%	<0.1%
9	Stamped	<0.1%	0.2%	<0.1%
10	Trusted Shops	0%	0.1%	<0.1%
11	eKomi	0%	<0.1%	<0.1%
12	Kiyoh	0%	<0.1%	<0.1%

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology

We compare your site with your category on security, speed, email and SEO — and fix what lags behind.