93%
SPF record
1,527 / 1,643
88%
DMARC record
1,453 / 1,643
67%
DMARC enforced
1,106 / 1,643
6.3%
MTA-STS
103 / 1,643
DMARC policy
- 1 reject 54% 789
- 2 none (monitor only) 24% 347
- 3 quarantine 22% 317
Share of 1,453 sites in the sample.
SPF «all» qualifier
- 1 -all (hard fail) 55% 846
- 2 ~all (soft fail) 41% 629
- 3 redirect= 2.5% 38
- 4 Unknown 0.7% 10
- 5 no all 0.3% 4
Share of 1,527 sites in the sample.
By market
| Metric | UK brands | United Kingdom | Global |
|---|---|---|---|
| SPF record | 93% | 47% | 76% |
| SPF hard fail (-all) | 55% | 46% | 44% |
| DMARC record | 88% | 40% | 64% |
| DMARC enforced | 67% | 21% | 41% |
| DMARC p=reject | 54% | 27% | 35% |
| DMARC reports (rua) | 89% | 71% | 79% |
| BIMI logo | 11% | 1.6% | 5.5% |
| MTA-STS | 6.3% | 2.8% | 2.3% |
| SPF over 10 lookups | 0.3% | 0.1% | 0.1% |
Who sends email (SPF includes)
- 1 Microsoft 365 53% 802
- 2 Mailchimp / Mandrill 13% 202
- 3 Google Workspace 12% 190
- 4 Amazon SES 12% 183
- 5 Proofpoint 12% 180
- 6 Mimecast 11% 173
- 7 Zendesk 11% 172
- 8 Salesforce 9.5% 145
- 9 SendGrid 9.1% 139
- 10 Mailgun 4.7% 72
- 11 Mailjet 3.3% 50
- 12 Campaign Monitor 2.5% 38
- 13 HubSpot 2.4% 36
- 14 ServiceNow 1.8% 27
- 15 Oracle (Eloqua / Responsys) 1.2% 18
Share of 1,527 sites in the sample.
DMARC report processors
- 1 Proofpoint 14% 183
- 2 Valimail 12% 161
- 3 DMARC Analyzer 11% 136
- 4 Red Sift OnDMARC 6.6% 85
- 5 dmarcian 4.9% 64
- 6 Cloudflare 2.9% 38
- 7 Agari 2.9% 37
- 8 EasyDMARC 2.6% 34
- 9 PowerDMARC 1.3% 17
- 10 Postmark 1.3% 17
Share of 1,295 sites in the sample.
Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology
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