Reviews market share on brand websites

Review widgets and trust badges.

#	Technology	UK brands	United Kingdom	Global
1	Trustpilot	5.3%	8.8%	1%
2	Bazaarvoice	2.9%	0.5%	0.3%
3	Yotpo	2.2%	1.2%	0.3%
4	Judge.me	1.5%	3.2%	0.9%
5	REVIEWS.io	0.6%	2.3%	<0.1%
6	Feefo	0.4%	1.2%	<0.1%
7	Google Customer Reviews	0.1%	0.9%	<0.1%
8	Okendo	<0.1%	0.2%	<0.1%
9	Stamped	<0.1%	0.2%	<0.1%
10	Trusted Shops	0%	0.1%	<0.1%
11	eKomi	0%	<0.1%	<0.1%
12	Kiyoh	0%	<0.1%	<0.1%
13	The Feedback Company	0%	0%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K	Top 1M
1	Judge.me	0%	2.2%	1%	1.3%
2	Trustpilot	0%	0.7%	3.6%	6.1%
3	Bazaarvoice	0%	0.7%	3.6%	3.6%
4	Yotpo	0%	0%	1.8%	2.2%
5	Feefo	0%	0%	0.8%	0.6%
6	REVIEWS.io	0%	0%	0.4%	0.6%
	Sites measured	38	136	503	689

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology