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Payments

Google Pay market share on brand websites

Google Pay runs on 0.3% of brand websites in our sample (4 of 1,359). Market share by country, top sites using it and technologies it is paired with.

0.3%
Share in UK brands
4 / 1,359
0
sites in Tranco top 1K
1 in top 10K
#233,547
median Tranco rank
Tranco
16
frequent companions
Google Tag Manager

By market

  1. UK brands0.3%4
  2. United Kingdom0.2%24
  3. Global<0.1%26

Trend

Often used with

  1. Google Tag ManagerTag managers65%×1.7
  2. Apple Pay JSPayments42%×183
  3. CloudflareCDN42%
  4. Google FontsWeb fonts31%
  5. Next.jsWeb frameworks27%×2.7
  6. ReactWeb frameworks27%×2.3
  7. BraintreePayments23%×396.7
  8. WordPressCMS23%
  9. BootstrapCSS frameworks19%
  10. SwiperJavaScript libraries19%×1.6

Top sites using Google Pay

TrancoSiteAlso usesHosting
7,135dunelm.com AlgoliaBazaarvoicefluctGoogle FontsGoogle Tag ManagerKlarna Fastly
233,547pret.co.uk Adobe FontsAdyenBrazeContentfulGoogle Marketing Platform (DV360/CM360)Google Ads (conversion) Google Cloud
445,478prezzo.co.uk Adobe FontsGoogle Analytics 4Google Ads (conversion)Google Tag ManagerHotjarKestrel Microsoft Azure
—onoto.com Apple Pay JSBootstrapBrevo (Sendinblue)CloudflareCloudflare Bot ManagementCookieYes Cloudflare

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology

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