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Payments

Klarna market share on brand websites

Klarna runs on 1.7% of brand websites in our sample (23 of 1,359). Market share by country, top sites using it and technologies it is paired with.

1.7%
Share in UK brands
23 / 1,359
0
sites in Tranco top 1K
2 in top 10K
#50,490
median Tranco rank
Tranco
16
frequent companions
Google Tag Manager

By market

  1. UK brands1.7%23
  2. United Kingdom0.8%93
  3. Global0.2%117

Trend

Often used with

  1. Google Tag ManagerTag managers78%
  2. CloudflareCDN61%×1.6
  3. Salesforce Commerce CloudE-commerce platforms57%×18.3
  4. OneTrustCookie consent (CMP)35%
  5. BootstrapCSS frameworks35%
  6. Cloudflare Web AnalyticsAnalytics35%×4
  7. Adobe FontsWeb fonts22%×1.6
  8. SwiperJavaScript libraries22%
  9. BazaarvoiceReviews22%×7.4
  10. AB TastyA/B testing17%×10.7

Top sites using Klarna

TrancoSiteAlso usesHosting
6,618puma.com AB TastyAfterpay / ClearpaySAP EmarsysGoogle Cloud CDN / GFEGoogle Tag ManagerNext.js Fastly
7,135dunelm.com AlgoliaBazaarvoicefluctGoogle FontsGoogle PayGoogle Tag Manager Fastly
13,854harley-davidson.com Adobe Experience ManagerBazaarvoiceCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsContentful Cloudflare
15,458halfords.com Amazon CloudFrontFeefoGoogle Tag ManagerNew RelicOneTrustSalesforce Commerce Cloud Akamai
16,412converse.com Adobe Experience Platform TagsAdyencdnjsCloudflarejQuery 3.6.1Kasada Amazon Web Services
21,944columbia.com Adobe AnalyticsAdobe Experience Platform TagsAdobe TargetApple Pay JSBazaarvoiceBugsnag Cloudflare
38,247jimmychoo.com Akamai Bot ManagerAkamaiAmazon PayCloudflareCloudflare Web AnalyticsGoogle Maps Akamai
39,220phase-eight.com AB TastyBootstrapcdnjsCloudflareEqualWebGoogle Tag Manager Cloudflare
50,232bonmarche.co.uk Adobe FontsBootstrapCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Tag Manager Amazon Web Services
50,748peacocks.co.uk BootstrapCloudflareCloudflare Web AnalyticsFeefoGoogle Tag ManagerKameleoon Cloudflare
58,189benefitcosmetics.com AdyenAkamai Bot ManagerAkamaiBootstrapCloudflareCloudflare Web Analytics Akamai
58,447libertylondon.com Adobe FontsAlgoliaBazaarvoiceBootstrapCloudflareCloudflare Web Analytics Cloudflare
90,112cotswoldoutdoor.com Adobe Experience Platform TagsAdobe Experience ManagerAmazon CloudFrontGoogle Tag ManagerTailwind CSS Amazon Web Services
97,205oliverbonas.com Adobe FontsAngular 21.1.6BloomreachCloudflareCloudflare Web AnalyticsContentsquare Cloudflare
98,606sweatybetty.com Adobe FontsAdyenAfterpay / ClearpayAwinBazaarvoiceChakra UI Amazon Web Services
228,658beaverbrooks.co.uk AB TastyAlgonomy (Richrelevance)AwinCookiebot (Usercentrics)Google Tag ManagerNext.js Amazon Web Services
265,810fhinds.co.uk ASP.NETAwinBootstrapConvertGoogle Tag ManagerMeta Pixel Redtech Red Technology Solut...
274,873elc.co.uk Akamai Bot ManagerAngularJSBootstrapcdnjsGoogle Tag ManagerOneTrust Akamai
—lizearle.com Adobe Experience Platform TagsAdobe FontsCloudflareImperva (Incapsula)OneTrustSalesforce Commerce Cloud Imperva
—whistles.com AB TastycdnjsCloudflareEqualWebGoogle Tag ManagerHotjar Cloudflare
—nevisport.com Font AwesomeGoogle FontsGoogle Tag ManagerImperva (Incapsula)Adobe Commerce (Magento)Mailchimp Imperva
—uk.monsoon.co.uk AdyenBootstrapCloudflareGoogle FontsGoogle Tag ManagerjQuery 3.5.1 Cloudflare
—tomdixon.net Cookiebot (Usercentrics)EnvoyGoogle Cloud CDN / GFEGoogle Tag ManagerKlaviyoShopify Google Cloud

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology

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