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Payments

Shop Pay market share on brand websites

Shop Pay runs on 8.1% of brand websites in our sample (110 of 1,359). Market share by country, top sites using it and technologies it is paired with.

8.1%
Share in UK brands
110 / 1,359
0
sites in Tranco top 1K
1 in top 10K
#118,703
median Tranco rank
Tranco
16
frequent companions
Cloudflare

By market

  1. UK brands8.1%110
  2. United Kingdom7%829
  3. Global0.7%494

Trend

Often used with

  1. CloudflareCDN100%×2.6
  2. ShopifyE-commerce platforms100%×8.8
  3. hCaptchaCAPTCHA99%×9.6
  4. Google reCAPTCHACAPTCHA99%×5.4
  5. KlaviyoEmail marketing56%×8.3
  6. Google Tag ManagerTag managers46%
  7. Google Ads (conversion)Advertising & pixels45%×7.1
  8. Microsoft ClaritySession replay & heatmaps31%×5.7
  9. SwiperJavaScript libraries29%×2
  10. Tailwind CSSCSS frameworks25%×1.8

Top sites using Shop Pay All 110 sites

TrancoSiteAlso usesHosting
8,362linksys.com AudioEyeCloudflareGTranslatehCaptchajQueryOneTrust Cloudflare
15,093pandora.net Microsoft ClarityCloudflareGoogle Ads (conversion)GorgiasGoogle Tag ManagerhCaptcha Cloudflare
25,003versobooks.com Adobe FontsCloudflareGoogle Ads (conversion)Google Tag ManagerhCaptchaHotjar Cloudflare
25,497reebok.com BugsnagCloudflareGoogle Ads (conversion)Google FontsGorgiasGoogle Tag Manager Cloudflare
29,501boden.com accessiBeAdobe AnalyticsAdobe Experience Platform TagsAdobe TargetCloudflarehCaptcha Amazon Web Services
35,127thebodyshop.com Microsoft ClarityCloudflareGoogle FontsGorgiashCaptchaKlaviyo Cloudflare
38,838flyingtiger.com AdRollBugsnagMicrosoft ClarityCloudflarehCaptchaHotjar Cloudflare
44,973castore.com accessiBeCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGorgiasGoogle Tag Manager Cloudflare
46,398glossier.com CloudflareGorgiashCaptchaKlaviyoOneTrustOptimizely Cloudflare
49,727brewdog.com accessiBeBloomreachCloudflareCookiebot (Usercentrics)GorgiasGoogle Tag Manager Cloudflare
53,197speedo.com BootstrapMicrosoft ClarityCloudflareGoogle Tag ManagerhCaptchaOneTrust Cloudflare
57,000harpercollins.co.uk Bootstrap 4.3.1cdnjsCloudflareFont AwesomeGoogle FontshCaptcha Cloudflare
62,850tedbaker.com Adobe FontsAdRollBugsnagMicrosoft ClarityCloudflareGorgias Cloudflare
65,347kef.com cdnjsCloudflareCookiebot (Usercentrics)hCaptchajQuery 1.12.4Judge.me Amazon Web Services
118,703ottolenghi.co.uk CloudflareGoogle Ads (conversion)Google Tag ManagerhCaptchaKlaviyoMeta Pixel Cloudflare
121,473blacks.co.uk Adobe FontsBloomreachBootstrapCloudflarehCaptchaNew Relic Cloudflare
162,401tmlewin.co.uk BootstrapCloudflareContentsquareGoogle Ads (conversion)Google FontsGorgias Cloudflare
209,861maccosmetics.co.uk CloudflarehCaptchajsDelivrRakuten AdvertisingGoogle reCAPTCHAShopify Cloudflare
211,201twinings.co.uk BloomreachCloudflarehCaptchaKlaviyoOneTrustGoogle reCAPTCHA Cloudflare
247,363emmabridgewater.co.uk BugsnagCloudflareGoogle Ads (conversion)Google FontshCaptchaGoogle reCAPTCHA Cloudflare
273,426clinique.co.uk CloudflarehCaptchajsDelivrRakuten AdvertisingGoogle reCAPTCHAShopify Cloudflare
361,027patisserie-valerie.co.uk CloudflareContentsquareCookiebot (Usercentrics)Google Analytics 4Google Ads (conversion)hCaptcha Cloudflare
406,980adnams.co.uk BootstrapMicrosoft ClarityCloudflareGoogle Ads (conversion)Google Tag ManagerhCaptcha Cloudflare
410,014hallmark.co.uk AwinMicrosoft Advertising UETMicrosoft ClarityCloudflareConvertGoogle Ads (conversion) Cloudflare
621,714evesleep.co.uk Alpine.jsMicrosoft Advertising UETBloomreachBootstrapBugsnagCloudflare Cloudflare

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology

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