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Web fonts

Google Fonts market share on brand websites

Google Fonts runs on 21% of brand websites in our sample (289 of 1,359). Market share by country, top sites using it and technologies it is paired with.

21%
Share in UK brands
289 / 1,359
5
sites in Tranco top 1K
19 in top 10K
#56,722
median Tranco rank
Tranco
16
frequent companions
Google Tag Manager

By market

  1. UK brands21%289
  2. United Kingdom34%3,995
  3. Global26%18,143

Trend

Often used with

  1. Google Tag ManagerTag managers64%
  2. jQueryJavaScript libraries42%
  3. CloudflareCDN41%
  4. BootstrapCSS frameworks35%
  5. WordPressCMS29%×1.8
  6. core-jsJavaScript libraries24%×2
  7. jQuery MigrateJavaScript libraries24%×2.3
  8. Font AwesomeWeb fonts22%×2.1
  9. OneTrustCookie consent (CMP)21%
  10. Google reCAPTCHACAPTCHA20%

Top sites using Google Fonts All 289 sites

TrancoSiteAlso usesHosting
1google.com Google Cloud CDN / GFE Google Cloud
11youtube.com Google Cloud CDN / GFE Google Cloud
722dailymail.co.uk AkamaiAmazon Publisher ServicesComscoreGoogle Marketing Platform (DV360/CM360)ReactMagnite (Rubicon) Akamai
737uber.com CloudflareCloudflare Bot ManagementDriftEnvoyMapboxMarketo Google Cloud
904deloitte.com Adobe Experience Platform TagsAdobe Experience ManagerAkamaiBootstrapFriendly CaptchajsDelivr Dtts Asn
2,970ubereats.com Microsoft Advertising UETMicrosoft ClarityCloudflareCloudflare Bot ManagementCrazy EggCriteo Cloudflare
2,993panasonic.com Adobe Experience ManagerAkamai Bot ManagerAkamaiGoogle Tag ManagerOneTrust Amazon Web Services
3,238metro.co.uk Google Analytics 4JetpacknginxGoogle reCAPTCHAIAB TCF v2 APIWordPress 7.1.3 Automattic (WordPress.com)
3,898routledge.com BootstrapCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsFont AwesomeGoogle Tag Manager Cloudflare
4,471fitbit.com Google Cloud CDN / GFE Google Cloud
4,637pearson.com Adobe Experience ManagerAkamai Bot ManagerAkamaiBootstrapFont AwesomeGoogle Tag Manager Amazon Web Services
5,083jagex.com CloudflareCloudflare Bot ManagementContentfulCookiebot (Usercentrics)Google Marketing Platform (DV360/CM360)Framer Amazon Web Services
5,110wizzair.com Amazon CloudFrontfluctGoogle Tag ManagerNew RelicNuxtSwiper Amazon Web Services
6,581jnj.com AkamaiEnvoyFacebook SDKGoogle Tag ManagerKameleoonOneTrust Amazon Web Services
6,819morganstanley.com Adobe AnalyticsAdobe Experience Platform TagsAdobe TargetAdobe FontsAdobe Experience ManagerAkamai Bot Manager Akamai
7,135dunelm.com AlgoliaBazaarvoicefluctGoogle PayGoogle Tag ManagerKlarna Fastly
8,120arm.com Adobe Experience Platform TagsAkamaiCoveoOneTrustSitecore Arm As
8,539clarivate.com AddToAnyBootstrapcdnjscore-jsOracle EloquaGoogle Tag Manager Fastly
9,381gumtree.com Microsoft ClarityComscoreGoogle Marketing Platform (DV360/CM360)EnvoyExpressGoogle Cloud CDN / GFE Google Cloud
12,135hellomagazine.com Google Marketing Platform (DV360/CM360)FastlyGoogle Publisher Tag (Ad Manager)Next.jsPrebid.jsReact Amazon Web Services
13,284bfi.org.uk CloudflareCloudflare Bot ManagementDrupalGoogle Tag ManagerOneTrustVarnish Fastly
14,278songkick.com Adobe FontsFastlyOneTrustRuby on Rails Fastly
14,411primark.com Akamai Bot ManagerAkamaiBootstrapGoogle Tag ManagerMUINew Relic Akamai
15,508colt.net CloudflareGoogle Tag ManagerjsDelivrOneTrustSwiperWebflow Cloudflare
16,948wickes.co.uk Bootstrap 4.6.0Font AwesomeGoogle Tag ManagerJavajQuery 3.6.0jsDelivr Amazon Web Services

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology

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