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Video

YouTube embed market share on brand websites

YouTube embed runs on 5.6% of brand websites in our sample (76 of 1,359). Market share by country, top sites using it and technologies it is paired with.

5.6%
Share in UK brands
76 / 1,359
2
sites in Tranco top 1K
5 in top 10K
#55,651
median Tranco rank
Tranco
16
frequent companions
Google Tag Manager

By market

  1. UK brands5.6%76
  2. United Kingdom5.7%676
  3. Global5.7%3,926

Trend

Often used with

  1. Google Tag ManagerTag managers61%
  2. jQueryJavaScript libraries42%
  3. CloudflareCDN38%
  4. Google FontsWeb fonts34%×1.6
  5. BootstrapCSS frameworks33%
  6. WordPressCMS28%×1.7
  7. Cloudflare Bot ManagementSecurity & bot protection21%×1.5
  8. Google reCAPTCHACAPTCHA18%
  9. Apache HTTP ServerWeb servers17%×2.5
  10. Adobe FontsWeb fonts17%

Top sites using YouTube embed All 76 sites

TrancoSiteAlso usesHosting
659sophos.com Akamai Bot ManagerAkamaiCloudflareGoogle Tag ManagerNew RelicNext.js Akamai
737uber.com CloudflareCloudflare Bot ManagementDriftEnvoyGoogle FontsMapbox Google Cloud
2,591express.co.uk Amazon Publisher ServicesAmplitudeChartbeatAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360) Amazon Web Services
2,817newscientist.com Adobe FontsGoogle Tag ManagerGutenberg blocksJetpacknginxOneSignal Fastly
4,594vinted.co.uk DataDomeEnvoyGoogle Tag ManagerNext.jsOneTrustReact Cloudflare
10,630inews.co.uk Google Marketing Platform (DV360/CM360)JetpackLodashnginxGoogle reCAPTCHAMagnite (Rubicon) Automattic (WordPress.com)
13,284bfi.org.uk CloudflareCloudflare Bot ManagementDrupalGoogle FontsGoogle Tag ManagerOneTrust Fastly
27,138fiat.com Adobe Experience Platform TagsAdobe Experience ManagerApache HTTP ServerOracle EloquaGoogle MapsGoogle Tag Manager Microsoft Azure
40,394diageo.com Adobe FontsASP.NETBootstrap 5.0.2cdnjsCloudflareCloudflare Bot Management Amazon Web Services
44,502djmag.com BootstrapCloudflareCloudflare Bot ManagementGoogle Marketing Platform (DV360/CM360)Drupal 9Google Analytics 4 Cloudflare
46,012axa.com Next.jsPrismicReact Axa Tech Paris
53,865ford.co.uk Adobe Experience Platform TagsAdobe Experience ManagerAkamai Bot ManagerAkamaiSalesforce Marketing Cloud Fordsrl As
54,644theworks.co.uk BootstrapCloudflareCloudflare Web AnalyticsFeefoGoogle FontsGoogle Tag Manager Cloudflare
55,651yoyogames.com CloudflareCloudflare Bot ManagementNext.jsReactSwiperTailwind CSS Cloudflare
57,775savers.co.uk Akamai Bot ManagerAkamaiAngularApple Pay JSBazaarvoiceExpress Akamai
57,945mixmag.net Google AdSenseCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Facebook SDK Cloudflare
67,041natwestgroup.com Adobe Experience Platform TagsAdobe Experience ManagerAzure Front Door / CDNjQueryOneTrust Microsoft Azure
78,123kingfisher.com ASP.NETBootstrap 5.3.3cdnjsCloudflareCloudflare Bot ManagementGoogle Fonts Amazon Web Services
97,141quakeroats.com BazaarvoiceBootstrapGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google Ads (conversion)Google Tag Manager Imperva
98,450matthey.com BootstrapGoogle Cloud CDN / GFEGoogle Tag ManagerJavajQueryLiferay Google Cloud
99,505ineos.com Adobe FontsGoogle Tag ManagerTailwind CSSVite Microsoft Azure
104,211nissan.co.uk Adobe Experience Platform TagsAdobe Experience ManagerAmazon CloudFrontGoogle Tag Manager Amazon Web Services
120,683introversion.co.uk Apache HTTP Server 2.4.58Google Analytics 4Google FontsGoogle Tag ManagerjQuery 3.0.0Universal Analytics (legacy) Amazon Web Services
133,228calmac.co.uk Azure Front Door / CDNGoogle Tag ManagerVue.js Microsoft Azure
208,084kier.co.uk Azure Front Door / CDNBootstrapGoogle FontsGoogle Tag ManagerjQuery 3.7.0Swiper DigitalOcean

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology

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