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IAB TCF v2 API market share on brand websites

IAB TCF v2 API runs on 3.1% of brand websites in our sample (42 of 1,359). Market share by country, top sites using it and technologies it is paired with.

3.1%
Share in UK brands
42 / 1,359
1
sites in Tranco top 1K
13 in top 10K
#13,661
median Tranco rank
Tranco
16
frequent companions
Google Tag Manager

By market

  1. UK brands3.1%42
  2. United Kingdom4.3%509
  3. Global4.7%3,210

Trend

Often used with

  1. Google Tag ManagerTag managers60%
  2. SourcepointCookie consent (CMP)52%×28.5
  3. Google Marketing Platform (DV360/CM360)Advertising & pixels45%×10.2
  4. Google Publisher Tag (Ad Manager)Advertising & pixels29%×16.9
  5. CloudflareCDN26%
  6. ReactWeb frameworks26%
  7. VarnishWeb servers24%×4.4
  8. Cloudflare Bot ManagementSecurity & bot protection21%×1.5
  9. ComscoreAnalytics21%×15.3
  10. Next.jsWeb frameworks21%

Top sites using IAB TCF v2 API All 42 sites

TrancoSiteAlso usesHosting
742independent.co.uk Google Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerPrebid.jsTaboolaVarnish Fastly
1,819skysports.com Adobe Experience Platform TagsAkamaiChartbeatGoogle Analytics 4OutbrainSourcepoint Bskyb Broadband As
1,867sky.com Adobe Experience Platform TagsAkamai Bot ManagerAkamaiGoogle Cloud CDN / GFEGoogle Tag ManagerNext.js Bskyb Broadband As
1,908vice.com cdnjsComscorecore-jsGoogle Analytics 4Google Tag ManagerGutenberg blocks Automattic (WordPress.com)
2,351bumble.com Google Tag ManagerNext.jsnginxReactSourcepoint Badoo U
2,396techradar.com Alpine.jsComscoreGoogle Marketing Platform (DV360/CM360)FastlyGoogle Tag ManagerJW Player Fastly
2,817newscientist.com Adobe FontsGoogle Tag ManagerGutenberg blocksJetpacknginxOneSignal Fastly
3,238metro.co.uk Google Analytics 4Google FontsJetpacknginxGoogle reCAPTCHAWordPress 7.1.3 Automattic (WordPress.com)
3,897standard.co.uk CloudflareCloudflare Bot ManagementComscoreGoogle Tag ManagerSourcepoint Cloudflare
3,898routledge.com BootstrapCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsFont AwesomeGoogle Fonts Cloudflare
6,467mumsnet.com Alpine.jsAmazon Publisher ServicesCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360) Cloudflare
7,164scotsman.com CloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Magnite (Rubicon) Google Cloud
9,381gumtree.com Microsoft ClarityComscoreGoogle Marketing Platform (DV360/CM360)EnvoyExpressGoogle Cloud CDN / GFE Google Cloud
10,630inews.co.uk Google Marketing Platform (DV360/CM360)JetpackLodashnginxGoogle reCAPTCHAMagnite (Rubicon) Automattic (WordPress.com)
10,718dailystar.co.uk Amazon CloudFrontGoogle Tag ManagerNext.jsInMobi Choice (Quantcast)ReactTaboola Amazon Web Services
10,902radiotimes.com Adobe FontsBootstrapDatadog RUMFastlyGoogle Tag ManagerNext.js Fastly
12,098informa.com ASP.NETAzure App ServiceCloudflareModernizrUniversal Analytics (legacy)Vimeo Cloudflare
12,135hellomagazine.com Google Marketing Platform (DV360/CM360)FastlyGoogle FontsGoogle Publisher Tag (Ad Manager)Next.jsPrebid.js Amazon Web Services
13,661lacoste.com Akamai Bot ManagerAkamaiCloudflareCloudflare Web AnalyticsDidomiDynamic Yield Akamai
13,781spectator.com Adobe FontsAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag Manager Automattic (WordPress.com)
14,154heraldscotland.com Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
14,285dazeddigital.com AkamaiASP.NETGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerjQuery 3.7.1 Microsoft Azure
15,183rockpapershotgun.com ChartbeatComscoreGoogle Marketing Platform (DV360/CM360)FastlyGoogle Analytics 4Google Ads (conversion) Fastly
16,097lrb.co.uk BootstrapconsentmanagerMeta PixelSpeedCurve LUX Fastly
18,066empireonline.com Amazon CloudFrontGoogle Marketing Platform (DV360/CM360)Next.jsnginx 1.29.5ReactSourcepoint Amazon Web Services

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology

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