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Analytics

Universal Analytics (legacy) market share on brand websites

Universal Analytics (legacy) runs on 6% of brand websites in our sample (81 of 1,359). Market share by country, top sites using it and technologies it is…

6%
Share in UK brands
81 / 1,359
0
sites in Tranco top 1K
5 in top 10K
#81,734
median Tranco rank
Tranco
16
frequent companions
Google Tag Manager

By market

  1. UK brands6%81
  2. United Kingdom12%1,455
  3. Global9.4%6,466

Trend

Often used with

  1. Google Tag ManagerTag managers57%
  2. jQueryJavaScript libraries54%×1.9
  3. Google FontsWeb fonts37%×1.7
  4. CloudflareCDN35%
  5. WordPressCMS33%×2.1
  6. BootstrapCSS frameworks31%
  7. core-jsJavaScript libraries30%×2.5
  8. jQuery MigrateJavaScript libraries25%×2.4
  9. Yoast SEOCMS25%×2.6
  10. Gutenberg blocksWebsite builders23%×2.6

Top sites using Universal Analytics (legacy) All 81 sites

TrancoSiteAlso usesHosting
3,963next.co.uk Akamai Bot ManagerAkamaiASP.NETcore-jsGoogle Tag ManagerjQuery Akamai
5,110wizzair.com Amazon CloudFrontfluctGoogle FontsGoogle Tag ManagerNew RelicNuxt Amazon Web Services
6,095diy.com Amazon CloudFrontOptimizelyTailwind CSSTealium iQTrustArcZendesk Bt Uk As Btnet Uk Regional N...
7,135dunelm.com AlgoliaBazaarvoicefluctGoogle FontsGoogle PayGoogle Tag Manager Fastly
7,164scotsman.com CloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Magnite (Rubicon) Google Cloud
12,098informa.com ASP.NETAzure App ServiceCloudflareModernizrIAB TCF v2 APIVimeo Cloudflare
13,781spectator.com Adobe FontsAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag Manager Automattic (WordPress.com)
17,103global.com BootstrapBrightcoveCloudflareCloudflare Bot Managementcore-jsGoogle Tag Manager Cloudflare
19,923belmond.com Akamai Bot ManagerAkamaiGoogle Tag ManagernginxNuxtOneTrust Microsoft Azure
20,889citymapper.com Adobe FontscdnjsCloudflareCloudflare Bot ManagementDidomiGoogle Maps Cloudflare
29,896miele.com Google Tag ManagerJava Akamai
34,377universalmusic.com core-jsEnvoyFont AwesomeGoogle FontsGoogle Tag ManagerGutenberg blocks Imperva
55,177crewclothing.co.uk Adobe FontsApple Pay JSCloudflareCloudflare Web AnalyticsCookiebot (Usercentrics)Google Tag Manager Cloudflare
57,775savers.co.uk Akamai Bot ManagerAkamaiAngularApple Pay JSBazaarvoiceExpress Akamai
59,840cliffordchance.com Adobe Experience Platform TagsAdobe Experience ManagerApache HTTP ServerAmazon CloudFrontGoogle Tag ManagerLinkedIn Insight Tag Amazon Web Services
68,973shoezone.com ASP.NETMicrosoft Advertising UETFont AwesomeGoogle Analytics 4Google Ads (conversion)Google Customer Reviews Timico United Kingdom
74,980roh.org.uk Adobe FontsAkamaiGoogle FontsGoogle Tag ManagerOneTrustPrismic Amazon Web Services
88,488doverstreetmarket.com Amazon CloudFrontGoogle Analytics 4jQuery 1.9.1nginx Akamai
97,141quakeroats.com BazaarvoiceBootstrapGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google Ads (conversion)Google Tag Manager Imperva
113,710moss.co.uk BloomreachBootstrapCloudflareCloudflare Bot ManagementGoogle Tag Manager Cloudflare
120,683introversion.co.uk Apache HTTP Server 2.4.58Google Analytics 4Google FontsGoogle Tag ManagerjQuery 3.0.0X (Twitter) embed Amazon Web Services
193,917private-eye.co.uk Adobe FontsGoogle AdSenseApache HTTP ServerGoogle Marketing Platform (DV360/CM360)Facebook SDKGoogle Analytics 4 Memset
208,798yodel.co.uk Apache HTTP ServercdnjsMicrosoft ClarityAmazon CloudFrontCivic Cookie ControlGoogle Marketing Platform (DV360/CM360) Cw Vodafone Group Plc
233,547pret.co.uk Adobe FontsAdyenBrazeContentfulGoogle Marketing Platform (DV360/CM360)Google Ads (conversion) Google Cloud
320,485dauntbooks.co.uk Bootstrap 4.1.3cdnjsCloudflareCloudflare Bot ManagementCookieYesFont Awesome Cloudflare

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology

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