Payments market share on brand websites

Checkout and payment widgets.

#	Technology	UK brands	United Kingdom	Global
1	Shop Pay	4.3%	3.2%	0.4%
2	Klarna	1.9%	0.7%	0.2%
3	PayPal	1.5%	1.3%	0.3%
4	Adyen	0.8%	0.1%	<0.1%
5	Stripe	0.7%	1.5%	0.3%
6	Apple Pay JS	0.7%	0.5%	0.2%
7	Afterpay / Clearpay	0.5%	0.3%	<0.1%
8	Worldpay	0.3%	0.3%	<0.1%
9	Google Pay	0.3%	0.2%	<0.1%
10	Affirm	<0.1%	<0.1%	0.1%
11	Square	<0.1%	<0.1%	<0.1%
12	PayU	<0.1%	<0.1%	<0.1%
13	Scalapay	<0.1%	0%	<0.1%
14	Amazon Pay	<0.1%	<0.1%	<0.1%
15	Braintree	0%	0.2%	<0.1%
16	Checkout.com	0%	<0.1%	<0.1%
17	Razorpay	0%	<0.1%	<0.1%
18	Mollie	0%	<0.1%	<0.1%
19	Mercado Pago	0%	0%	<0.1%
20	Satispay	0%	0%	<0.1%
21	Nexi XPay	0%	0%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K	Top 1M
1	PayPal	2.9%	1.5%	2%	2.2%
2	Klarna	0%	0.7%	3%	2.9%
3	Shop Pay	0%	0.7%	1.4%	2.7%
4	Google Pay	0%	0.7%	0.2%	0.4%
5	Adyen	0%	0%	0.8%	0.9%
6	Afterpay / Clearpay	0%	0%	0.8%	0.9%
7	Apple Pay JS	0%	0%	0.8%	0.9%
8	Stripe	0%	0%	0.6%	0.7%
	Sites measured	35	136	496	678

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology