Hosting platforms market share on brand websites

PaaS and managed hosting recognizable by headers.

#	Technology	UK brands	United Kingdom	Global
1	Vercel	4.3%	1.2%	2.2%
2	Azure App Service	3.6%	2%	0.6%
3	WP Engine	2.7%	1.6%	1.4%
4	Amazon S3	2%	0.7%	2.2%
5	Acquia	1.6%	0.5%	0.5%
6	Upsun (Platform.sh)	1.3%	1%	0.3%
7	Netlify	1%	0.5%	0.6%
8	Kinsta	0.7%	0.8%	0.4%
9	Pantheon	0.6%	0.5%	0.9%
10	Heroku	0.4%	0.5%	0.3%
11	Hostinger	0.2%	1%	0.4%
12	GitHub Pages	0.2%	<0.1%	0.4%
13	Fly.io	0.2%	<0.1%	<0.1%
14	Render	0%	<0.1%	<0.1%
15	AWS Amplify	0%	<0.1%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K	Top 1M
1	Vercel	2.9%	4.4%	4.8%	4.7%
2	Amazon S3	2.9%	4.4%	2.6%	2.2%
3	Azure App Service	0%	0%	2.8%	3.2%
4	Upsun (Platform.sh)	0%	0%	0.8%	1.5%
5	WP Engine	0%	0%	1.2%	1.3%
6	Netlify	0%	0%	1%	0.9%
7	Acquia	0%	0%	0.6%	0.7%
8	Heroku	0%	0%	0.6%	0.4%
9	Kinsta	0%	0%	0%	0.4%
	Sites measured	35	136	496	678

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology