CAPTCHA market share on brand websites

Challenges on forms and pages.

#	Technology	UK brands	United Kingdom	Global
1	Google reCAPTCHA	14%	14%	6.5%
2	hCaptcha	5.3%	4.1%	1%
3	Cloudflare Turnstile	0.7%	1.4%	1.2%
4	Friendly Captcha	0.3%	0.1%	0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K	Top 1M
1	Google reCAPTCHA	5.7%	5.1%	9.9%	11%
2	hCaptcha	0%	0.7%	1.6%	3.4%
3	Cloudflare Turnstile	0%	0.7%	0.4%	0.6%
4	Friendly Captcha	2.9%	0.7%	0.8%	0.6%
	Sites measured	35	136	496	678

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology