Banks, insurance & financewww.confused.com

Confused.com — website check

British insurance and financial services comparison service, founded 2001, based in Cardiff. Confused.com’s website (www.confused.com) runs on Sitecore. It is delivered through Cloudflare. Email from the domain is protected by an enforced DMARC policy.

Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

100

Security

Speed & delivery

Email & domain

SEO & markup

Official siteChecked 23 Oct 2026

About the brand

Founded2001

CountryUnited Kingdom

HeadquartersCardiff

IndustryE-commerce · Comparison shopping website

Official websitewww.confused.com

Facts: Wikidata (CC0).

Built with

CMSSitecore

AnalyticsCloudflare Web Analytics

CDNCloudflare

JavaScript librariesjQuery

A/B testingOptimizely

Security & bot protectionCloudflare Bot Management

Hosting & delivery

Servercloudflare

Network (AS)Cloudflare

HTTP versionHTTP/3

TLSTLS 1.3

CertificateGoogle Trust Services · valid until 2026-12-29

First response3,960 ms

Homepage weight247 KB

IPv6yes

Email & domain

Mail providerGoogle Workspace

SPFyes

DMARC policyp=quarantine

BIMIno

DNSSECno

CAAyes

Verified servicesAdobe (Admin Console), Apple (domain verification), Meta Business (domain verification), Google Search Console, Microsoft 365, Notion

SEO & social

Title72 characters

Meta description79 characters

Canonicalyes

Structured datano

Language versions0

Open Graphyes

Social profiles linkedFacebook, Linkedin, Youtube

AI crawlers & robots

AI crawlers blockednone

llms.txtno

ads.txtno

security.txtyes

Checklist

Security

HTTPS by default
HSTS header
TLS 1.3
Content-Security-Policy
X-Content-Type-Options
Referrer-Policy

Speed & delivery

HTTP/3
IPv6
First response under 1.5 s
Homepage under 1.5 MB

Email & domain

SPF record
DMARC record
DMARC enforced (quarantine / reject)
BIMI logo record
DNSSEC
CAA record

SEO & markup

Title tag 10–70 characters
Meta description
Canonical link
Exactly one H1
Structured data (JSON-LD)
Open Graph title and image
All images have alt text
XML sitemap
robots.txt
security.txt

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Virgin Money UK	uk.virginmoney.com	—	100	40	75	100	85
3i	www.3i.com	—	100	80	75	73	82

Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

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