Security & bot protection market share on brand websites

WAFs and bot managers.

#	Technology	UK brands	United Kingdom	Global
1	Cloudflare Bot Management	15%	16%	14%
2	Akamai Bot Manager	12%	1.6%	2.8%
3	Imperva (Incapsula)	3.8%	0.8%	0.9%
4	AWS WAF Bot Control	0.6%	0.2%	0.3%
5	DataDome	0.4%	<0.1%	0.2%
6	Wordfence	0.2%	0.6%	0.2%
7	Kasada	0.2%	0.3%	0.2%
8	Sucuri WAF	0.2%	0.4%	0.2%
9	F5 Distributed Cloud Bot Defense (Shape)	0%	0%	<0.1%
10	HUMAN (PerimeterX)	0%	0%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K	Top 1M
1	Akamai Bot Manager	29%	31%	21%	19%
2	Cloudflare Bot Management	11%	17%	17%	15%
3	DataDome	2.9%	2.9%	1%	0.7%
4	Imperva (Incapsula)	0%	1.5%	2.8%	3.5%
5	AWS WAF Bot Control	0%	0%	1%	1%
6	Kasada	0%	0%	0.6%	0.4%
	Sites measured	35	136	496	678

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology