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Payments

PayPal market share on brand websites

PayPal runs on 1.5% of brand websites in our sample (19 of 1,277). Market share by country, top sites using it and technologies it is paired with.

1.5%
Share in UK brands
19 / 1,277
1
sites in Tranco top 1K
2 in top 10K
#56,822
median Tranco rank
Tranco
16
frequent companions
Google Tag Manager

By market

  1. UK brands1.5%19
  2. United Kingdom1.3%152
  3. Global0.3%227

Trend

Often used with

  1. Google Tag ManagerTag managers68%
  2. CloudflareCDN53%×1.5
  3. OneTrustCookie consent (CMP)47%×1.8
  4. BootstrapCSS frameworks47%×1.6
  5. Google FontsWeb fonts42%×2
  6. BazaarvoiceReviews26%×10.5
  7. Google reCAPTCHACAPTCHA26%×1.9
  8. KlarnaPayments26%×14
  9. TrustpilotReviews26%×5.5
  10. jQueryJavaScript libraries21%

Top sites using PayPal

TrancoSiteAlso usesHosting
175paypal.comBootstrapDatadog RUMDataDomeGoogle Tag ManagerTailwind CSSVarnishFastly
6,668dunelm.comAlgoliaBazaarvoicefluctGoogle FontsGoogle PayGoogle Tag ManagerFastly
12,810screwfix.comAWS WAF Bot ControlBazaarvoiceBloomreachAmazon CloudFrontJavaNext.jsBt Uk As British Telecommuni...
26,507versace.comAkamai Bot ManagerAkamaiAudioEyeCloudflareCloudflare Web AnalyticsGoogle FontsAmazon Web Services
28,720jet2.comAdobe Experience Platform TagsAkamai Bot ManagerAkamaiDynatraceGoogle FontsGoogle Tag ManagerUunet Verizon Business
38,857moonpig.comAwinAmazon CloudFrontContentfulGoogle Tag ManagerHubSpot CMSNext.jsAmazon Web Services
44,380castore.comaccessiBeCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGorgiasGoogle Tag ManagerCloudflare
56,822richersounds.comAfterpay / ClearpayBazaarvoiceBigCommerceBootstrapCloudflareCloudflare Bot ManagementBigcommerce Bigcommerce In...
88,737sweatybetty.comAdobe FontsAdyenAfterpay / ClearpayAwinBazaarvoiceChakra UIAmazon Web Services
99,993poferries.comAstroMicrosoft ClarityCookiebot (Usercentrics)Google Marketing Platform (DV360/CM360)Google Tag ManagerSitecoreGtt Backbone Gtt Communicati...
131,784blacks.co.ukAdobe FontsBloomreachBootstrapCloudflarehCaptchaNew RelicCloudflare
135,323davidlloyd.co.ukAkamai Bot ManagerAkamaiApple Pay JSBootstrapConvertGatsbyAkamai
254,609emmabridgewater.co.ukAwinBootstrapBugsnagCloudflareFullStoryGoogle Ads (conversion)Cloudflare
278,489fhinds.co.ukASP.NETAwinBootstrapConvertGoogle Tag ManagerKlarnaRedtech Red Technology Solut...
408,994narscosmetics.co.ukAB TastyBazaarvoicecdnjsCloudflareFoundationGoogle Tag ManagerFastly
—earache.comAlpine.jsCloudflarehCaptchaGoogle reCAPTCHAShop PayShopifyCloudflare
—onoto.comApple Pay JSBootstrapBrevo (Sendinblue)CloudflareCloudflare Bot ManagementCookieYesCloudflare
—christopherward.co.ukAfterpay / ClearpayBootstrapCloudflareGoogle Marketing Platform (DV360/CM360)Google FontsGoogle Tag ManagerCloudflare
—closebrothers.comAdobe FontsAdyenBootstrapBrightcoveCrazy EggGoogle Marketing Platform (DV360/CM360)Imperva

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology

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