- Home
- Technologies
- Web fonts
35% of sites6 technologies
Web fonts market share on brand websites
Font services and icon fonts.
| # | Technology | UK brands | United Kingdom | Global |
|---|---|---|---|---|
| 1 | Google Fonts | 21% | 36% | 26% |
| 2 | Adobe Fonts | 14% | 7.6% | 3.6% |
| 3 | Font Awesome | 11% | 21% | 16% |
| 4 | Bunny Fonts | <0.1% | 0.3% | 0.2% |
| 5 | TypeSquare | 0% | 0% | <0.1% |
| 6 | FONTPLUS | 0% | 0% | <0.1% |
By site popularity
Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.
| # | Technology | Top 1K | Top 10K | Top 100K | Top 1M |
|---|---|---|---|---|---|
| 1 | Google Fonts | 11% | 13% | 14% | 15% |
| 2 | Adobe Fonts | 0% | 1.5% | 7.7% | 9.3% |
| 3 | Font Awesome | 0% | 0.7% | 3.4% | 5% |
| Sites measured | 35 | 136 | 496 | 678 |
Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology