E-commerce platforms market share on brand websites

Shop engines and hosted commerce platforms.

#	Technology	UK brands	United Kingdom	Global
1	Shopify	6.3%	4.4%	1.2%
2	WooCommerce	4%	5.3%	1.6%
3	Salesforce Commerce Cloud	3.1%	0.4%	0.5%
4	Adobe Commerce (Magento)	1.1%	3.4%	0.4%
5	SAP Commerce Cloud	0.4%	0.2%	0.1%
6	Wix Stores	0.4%	<0.1%	<0.1%
7	BigCommerce	0.3%	0.4%	<0.1%
8	Squarespace Commerce	0.2%	<0.1%	<0.1%
9	Shopware	<0.1%	0.2%	0.3%
10	OpenCart	<0.1%	0.2%	<0.1%
11	Ecwid	<0.1%	0%	<0.1%
12	STORES	<0.1%	<0.1%	<0.1%
13	PrestaShop	0%	0.4%	0.4%
14	VTEX	0%	<0.1%	0.1%
15	OXID eShop	0%	<0.1%	<0.1%
16	Color Me Shop	0%	<0.1%	<0.1%
17	Volusion	0%	0%	<0.1%
18	Tiendanube / Nuvemshop	0%	0%	<0.1%
19	BASE	0%	0%	<0.1%
20	EC-CUBE	0%	0%	<0.1%
21	MakeShop	0%	0%	<0.1%
22	futureshop	0%	<0.1%	<0.1%
23	Shift4Shop	0%	<0.1%	<0.1%
24	commercetools	0%	<0.1%	<0.1%
25	Snipcart	0%	<0.1%	<0.1%
26	ecbeing	0%	0%	<0.1%
27	Rakuten Ichiba store	0%	0%	<0.1%
28	Jumpseller	0%	0%	<0.1%
29	Gumroad	0%	0%	<0.1%
30	Mijnwebwinkel	0%	0%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K	Top 1M
1	Salesforce Commerce Cloud	0%	1.5%	5.6%	4.9%
2	Shopify	2.9%	1.5%	2.4%	4%
3	SAP Commerce Cloud	0%	0.7%	0.6%	0.7%
4	Adobe Commerce (Magento)	0%	0%	0.4%	1.5%
5	WooCommerce	0%	0%	0.2%	0.7%
6	BigCommerce	0%	0%	0.2%	0.4%
	Sites measured	35	136	496	678

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology