Reviews market share on brand websites

Review widgets and trust badges.

#	Technology	UK brands	United Kingdom	Global
1	Trustpilot	4.8%	7.6%	1%
2	Bazaarvoice	2.5%	0.4%	0.3%
3	Yotpo	1%	0.8%	0.2%
4	Judge.me	0.9%	2.2%	0.6%
5	REVIEWS.io	0.5%	1.9%	<0.1%
6	Feefo	0.5%	1%	<0.1%
7	Google Customer Reviews	<0.1%	0.7%	<0.1%
8	Okendo	<0.1%	0.1%	<0.1%
9	Stamped	<0.1%	<0.1%	<0.1%
10	Trusted Shops	0%	0.1%	0.1%
11	eKomi	0%	<0.1%	<0.1%
12	Kiyoh	0%	<0.1%	<0.1%
13	The Feedback Company	0%	0%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K	Top 1M
1	Trustpilot	0%	0.7%	2.4%	5.6%
2	Bazaarvoice	0%	0.7%	2.8%	3.1%
3	Judge.me	0%	0.7%	0.6%	0.7%
4	Yotpo	0%	0%	0.8%	1.2%
5	REVIEWS.io	0%	0%	0.6%	0.7%
6	Feefo	0%	0%	0.6%	0.6%
	Sites measured	35	136	496	678

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology