Video market share on brand websites

Embedded video players.

#	Technology	UK brands	United Kingdom	Global
1	Vimeo	5.9%	3.1%	1.9%
2	YouTube embed	5.7%	5.5%	5.8%
3	Brightcove	1%	0.2%	0.3%
4	Wistia	0.5%	0.4%	0.8%
5	JW Player	0.5%	0.3%	0.6%
6	Vidyard	0.3%	<0.1%	0.3%
7	Mux	0.2%	<0.1%	0.1%
8	Cloudflare Stream	<0.1%	0.1%	0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K	Top 1M
1	YouTube embed	5.7%	4.4%	5.2%	4.6%
2	Vimeo	0%	2.2%	4.4%	3.8%
3	Brightcove	2.9%	2.2%	1.6%	1.5%
4	Vidyard	0%	2.2%	0.6%	0.4%
5	JW Player	0%	0.7%	0.6%	0.4%
	Sites measured	35	136	496	678

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology