Analytics market share on brand websites

Web analytics and measurement.

#	Technology	UK brands	United Kingdom	Global
1	Cloudflare Web Analytics	8.5%	18%	13%
2	Google Analytics 4	7.8%	18%	19%
3	Universal Analytics (legacy)	6.2%	12%	9%
4	Comscore	1.4%	1.2%	2%
5	Matomo	0.8%	1.7%	2.6%
6	Quantcast Measure	0.8%	0.3%	0.5%
7	Adobe Analytics	0.7%	0.2%	0.6%
8	Fathom	0.5%	0.3%	0.2%
9	Chartbeat	0.3%	0.1%	0.8%
10	Parse.ly	0.3%	0.1%	0.6%
11	Mixpanel	0.3%	<0.1%	0.3%
12	Plausible	0.2%	0.6%	0.4%
13	Amplitude	0.2%	<0.1%	0.4%
14	PostHog	<0.1%	0.4%	0.5%
15	Clicky	<0.1%	0.2%	0.1%
16	Heap	<0.1%	<0.1%	0.1%
17	Simple Analytics	<0.1%	<0.1%	<0.1%
18	Yandex Metrica	0%	0.4%	3.6%
19	Umami	0%	0.9%	0.3%
20	Baidu Analytics	0%	<0.1%	0.9%
21	Gemius	0%	0%	0.6%
22	StatCounter	0%	0.3%	0.2%
23	CNZZ / Umeng	0%	0%	0.2%
24	Piano Analytics (AT Internet)	0%	<0.1%	0.2%
25	Vercel Analytics	0%	<0.1%	<0.1%
26	Woopra	0%	<0.1%	<0.1%
27	User Insight	0%	0%	<0.1%
28	Kissmetrics	0%	<0.1%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K	Top 1M
1	Comscore	11%	8.8%	3%	2.2%
2	Cloudflare Web Analytics	8.6%	7.4%	12%	11%
3	Universal Analytics (legacy)	0%	4.4%	3.8%	5%
4	Adobe Analytics	2.9%	3.7%	1.4%	1.2%
5	Google Analytics 4	0%	2.9%	2.8%	4.4%
6	Quantcast Measure	0%	2.2%	1.4%	1.3%
7	Matomo	0%	0.7%	1%	0.7%
8	Chartbeat	0%	0.7%	0.8%	0.6%
9	Parse.ly	0%	0.7%	0.6%	0.4%
10	Fathom	0%	0%	0.2%	0.4%
	Sites measured	35	136	496	678

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology