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72% of sites5 technologies
Tag managers market share on brand websites
Containers that load other tags.
| # | Technology | UK brands | United Kingdom | Global |
|---|---|---|---|---|
| 1 | Google Tag Manager | 62% | 42% | 38% |
| 2 | Adobe Experience Platform Tags | 8.8% | 2.4% | 2.3% |
| 3 | Tealium iQ | 3.7% | 0.6% | 0.8% |
| 4 | Ensighten | 0.4% | <0.1% | 0.1% |
| 5 | Yahoo! JAPAN Tag Manager | 0% | 0% | 0.1% |
By site popularity
Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.
| # | Technology | Top 1K | Top 10K | Top 100K | Top 1M |
|---|---|---|---|---|---|
| 1 | Google Tag Manager | 23% | 42% | 58% | 61% |
| 2 | Adobe Experience Platform Tags | 17% | 18% | 15% | 14% |
| 3 | Tealium iQ | 2.9% | 6.6% | 7.1% | 5.8% |
| Sites measured | 35 | 136 | 496 | 678 |
Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology