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1,277 sitesUK brands

Web technologies used on brand websites

Which CMS, analytics, ad pixels, CDNs and frameworks brand websites use in 2026 — measured on 1,277 sites by our own crawler.

16%
E-commerce platform
203 / 1,277
49%
CMS
629 / 1,277
24%
Web analytics
305 / 1,277
47%
Cookie consent banner
597 / 1,277
E-commerce platforms16%Shop engines and hosted commerce platforms.
  1. Shopify6.3%
  2. WooCommerce4%
  3. Salesforce Commerce Cloud3.1%
  4. Adobe Commerce (Magento)1.1%
  5. SAP Commerce Cloud0.4%
CMS49%Content management systems behind the site.
  1. WordPress17%
  2. Adobe Experience Manager11%
  3. Yoast SEO10%
  4. Drupal6.9%
  5. Sitecore4.2%
Analytics24%Web analytics and measurement.
  1. Cloudflare Web Analytics8.5%
  2. Google Analytics 47.8%
  3. Universal Analytics (legacy)6.2%
  4. Comscore1.4%
  5. Matomo0.8%
Cookie consent (CMP)47%Cookie banners and consent management.
  1. OneTrust26%
  2. Cookiebot (Usercentrics)5.6%
  3. CookieYes3.8%
  4. IAB TCF v2 API3.1%
  5. Civic Cookie Control2%
Tag managers72%Containers that load other tags.
  1. Google Tag Manager62%
  2. Adobe Experience Platform Tags8.8%
  3. Tealium iQ3.7%
  4. Ensighten0.4%
Advertising & pixels15%Ad networks, retargeting and conversion pixels.
  1. Meta Pixel4.7%
  2. Google Ads (conversion)4.4%
  3. Google Marketing Platform (DV360/CM360)4.3%
  4. Google Publisher Tag (Ad Manager)1.6%
  5. fluct1.3%
CDN72%Content delivery networks in front of the site.
  1. Cloudflare34%
  2. Akamai14%
  3. Amazon CloudFront12%
  4. cdnjs10%
  5. jsDelivr9.2%
Personalization2.4%Recommendations and on-site personalization.
  1. Bloomreach1.5%
  2. Nosto0.5%
  3. Dynamic Yield0.2%
  4. Insider<0.1%
  5. Algonomy (Richrelevance)<0.1%
Live chat & support3.7%Chat widgets, help desks and chatbots.
  1. Zendesk1.3%
  2. Gorgias0.9%
  3. WhatsApp click-to-chat0.5%
  4. LiveChat0.2%
  5. Drift0.2%
Session replay & heatmaps7.9%Recording visitor sessions, clicks and scrolls.
  1. Microsoft Clarity4.1%
  2. Hotjar2.9%
  3. Contentsquare1.1%
  4. Crazy Egg0.4%
  5. FullStory<0.1%
Website builders14%Hosted drag-and-drop builders and page builders.
  1. Gutenberg blocks9.6%
  2. Elementor1.8%
  3. Webflow1.2%
  4. Divi0.7%
  5. WPBakery0.7%
Web frameworks35%JavaScript and server-side frameworks.
  1. React20%
  2. Next.js16%
  3. ASP.NET7.3%
  4. Vue.js4.7%
  5. Nuxt2.4%
Static site generators2.2%Generators that build HTML ahead of time.
  1. Gatsby1.2%
  2. Astro1%
CSS frameworks43%Utility and component CSS libraries.
  1. Bootstrap29%
  2. Tailwind CSS13%
  3. MUI1.3%
  4. Foundation1.1%
  5. Chakra UI0.5%
JavaScript libraries47%Libraries loaded on the homepage.
  1. jQuery29%
  2. Swiper14%
  3. core-js13%
  4. jQuery Migrate11%
  5. Slick5.9%
Customer data platforms0.4%Collecting and routing first-party customer data.
  1. Segment0.2%
  2. Tealium AudienceStream0.2%
Affiliate networks2.4%Affiliate and partner tracking.
  1. Awin0.9%
  2. Rakuten Advertising0.8%
  3. impact.com0.4%
  4. Partnerize0.2%
  5. Skimlinks0.2%
Marketing automation & CRM3.1%Forms, lead tracking and automation.
  1. Salesforce Marketing Cloud1.1%
  2. HubSpot0.7%
  3. Salesforce Account Engagement (Pardot)0.4%
  4. Oracle Eloqua0.4%
  5. SAP Emarsys0.3%
Email marketing6.7%Newsletter sign-ups and email platforms.
  1. Klaviyo3.9%
  2. Mailchimp2.5%
  3. Omnisend0.2%
  4. Brevo (Sendinblue)0.2%
  5. MailerLite<0.1%
A/B testing9.1%Experiments and feature flags.
  1. Optimizely2.7%
  2. VWO2.3%
  3. AB Tasty1.6%
  4. Convert1.2%
  5. Adobe Target0.5%
Web servers28%Server software announced in response headers.
  1. nginx11%
  2. Apache HTTP Server7%
  3. Varnish5.3%
  4. Envoy3.4%
  5. Microsoft IIS1.3%
Hosting platforms19%PaaS and managed hosting recognizable by headers.
  1. Vercel4.3%
  2. Azure App Service3.6%
  3. WP Engine2.7%
  4. Amazon S32%
  5. Acquia1.6%
Security & bot protection32%WAFs and bot managers.
  1. Cloudflare Bot Management15%
  2. Akamai Bot Manager12%
  3. Imperva (Incapsula)3.8%
  4. AWS WAF Bot Control0.6%
  5. DataDome0.4%
CAPTCHA15%Challenges on forms and pages.
  1. Google reCAPTCHA14%
  2. hCaptcha5.3%
  3. Cloudflare Turnstile0.7%
  4. Friendly Captcha0.3%
Web fonts35%Font services and icon fonts.
  1. Google Fonts21%
  2. Adobe Fonts14%
  3. Font Awesome11%
  4. Bunny Fonts<0.1%
Payments9.3%Checkout and payment widgets.
  1. Shop Pay4.3%
  2. Klarna1.9%
  3. PayPal1.5%
  4. Adyen0.8%
  5. Stripe0.7%
Video13%Embedded video players.
  1. Vimeo5.9%
  2. YouTube embed5.7%
  3. Brightcove1%
  4. Wistia0.5%
  5. JW Player0.5%
Maps4.1%Embedded maps.
  1. Google Maps3.6%
  2. Mapbox0.3%
  3. Leaflet0.2%
Reviews9.5%Review widgets and trust badges.
  1. Trustpilot4.8%
  2. Bazaarvoice2.5%
  3. Yotpo1%
  4. Judge.me0.9%
  5. REVIEWS.io0.5%
Site search2%Hosted search and autocomplete.
  1. Algolia1.2%
  2. Klevu0.6%
  3. Coveo0.2%
  4. Doofinder<0.1%
Monitoring & RUM10%Error tracking and real-user monitoring.
  1. New Relic4.5%
  2. Sentry2.3%
  3. Dynatrace1.2%
  4. SpeedCurve LUX0.9%
  5. Bugsnag0.8%
Accessibility overlays3.1%Accessibility widgets and overlays.
  1. UserWay0.9%
  2. ReciteMe0.9%
  3. accessiBe0.8%
  4. AudioEye0.3%
  5. EqualWeb0.2%
Translation1.3%Website translation and multilingual plugins.
  1. WPML0.8%
  2. Weglot0.2%
  3. GTranslate0.2%
  4. Polylang<0.1%
  5. Google Translate widget<0.1%
Web push0.2%Browser push notifications.
  1. OneSignal0.2%
Social & widgets3.8%Share buttons, embeds and comment widgets.
  1. AddToAny1.2%
  2. Facebook SDK0.9%
  3. X (Twitter) embed0.7%
  4. ShareThis0.5%
  5. Elfsight widgets0.4%
Programming languages5.5%Server-side languages that reveal themselves.
  1. PHP4.4%
  2. Java1.1%
Booking0.2%Scheduling and booking widgets.
  1. Calendly0.2%

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology

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