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1,277 sitesUK brands8 topics
Website statistics on brand websites
How brand websites handle HTTPS, email security, robots.txt, AI crawlers, SEO and more in 2026 — measured on 1,277 sites.
HTTPS & certificatesHTTPS adoption, redirects, TLS versions and certificate authorities.100%HTTPS homepage91%HTTP → HTTPS redirectSecurity headersHSTS, CSP, X-Frame-Options and other protective headers.77%HSTS48%Content-Security-PolicyEmail authenticationSPF, DMARC, MTA-STS and BIMI: how well domains protect their email from spoofing.93%SPF record89%DMARC recordAI crawlersWhich AI bots websites block in robots.txt — GPTBot, ClaudeBot, CCBot, Google-Extended and others.7.6%Blocks an AI crawler5.2%Blocks GPTBotStructured dataSchema.org types, Open Graph and Twitter cards on homepages.60%JSON-LD structured data55%Open GraphSEO basicsTitles, descriptions, H1, canonical, lang and other on-page basics of homepages.63%Title 31–70 characters89%Meta descriptionE-commerceShop platforms, payments and reviews on popular websites.16%E-commerce platform9.3%Payment widgetCMS & buildersContent management systems and website builders.49%CMS14%Website builder
Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology
Markets
Markets compared
The same checks on popular sites in seven markets.
| Metric | UK brands | United Kingdom | Global |
|---|---|---|---|
| HTTPS homepage | 100% | 99% | 99% |
| HSTS | 77% | 50% | 53% |
| DMARC record | 89% | 35% | 65% |
| DMARC enforced | 68% | 19% | 41% |
| IPv6 (AAAA record) | 26% | 72% | 36% |
| Blocks an AI crawler | 7.6% | 6.5% | 12% |
| Web analytics | 24% | 44% | 43% |
| Cookie consent banner | 47% | 26% | 20% |