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Payments

Shop Pay market share on brand websites

Shop Pay runs on 4.3% of brand websites in our sample (55 of 1,277). Market share by country, top sites using it and technologies it is paired with.

4.3%
Share in UK brands
55 / 1,277
0
sites in Tranco top 1K
1 in top 10K
#154,836
median Tranco rank
Tranco
16
frequent companions
Cloudflare

By market

  1. UK brands4.3%55
  2. United Kingdom3.2%359
  3. Global0.4%254

Trend

Often used with

  1. CloudflareCDN100%×2.9
  2. ShopifyE-commerce platforms100%×15.8
  3. hCaptchaCAPTCHA98%×18.4
  4. Google reCAPTCHACAPTCHA98%×7.1
  5. KlaviyoEmail marketing55%×13.9
  6. Google Tag ManagerTag managers47%
  7. Google Ads (conversion)Advertising & pixels45%×10.4
  8. Tailwind CSSCSS frameworks29%×2.2
  9. SwiperJavaScript libraries27%×1.9
  10. Google FontsWeb fonts25%

Top sites using Shop Pay All 55 sites

TrancoSiteAlso usesHosting
8,584linksys.comAudioEyeCloudflareGTranslatehCaptchajQueryOneTrustCloudflare
44,380castore.comaccessiBeCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGorgiasGoogle Tag ManagerCloudflare
48,503brewdog.comaccessiBeBloomreachCloudflareCookiebot (Usercentrics)GorgiasGoogle Tag ManagerCloudflare
50,314crewclothing.co.ukMicrosoft ClarityCloudflareGoogle Tag ManagerhCaptchaNostoGoogle reCAPTCHACloudflare
61,560matchesfashion.comAdobe FontsCloudflarehCaptchaGoogle reCAPTCHAShopifyCloudflare
68,217tedbaker.comaccessiBeAdobe FontsAdRollBugsnagMicrosoft ClarityCloudflareCloudflare
76,118speedo.comBootstrapMicrosoft ClarityCloudflareGoogle Tag ManagerhCaptchaOneTrustCloudflare
120,192ottolenghi.co.ukCloudflareGoogle Ads (conversion)Google Tag ManagerhCaptchaKlaviyoMeta PixelCloudflare
131,784blacks.co.ukAdobe FontsBloomreachBootstrapCloudflarehCaptchaNew RelicCloudflare
177,889maccosmetics.co.ukCloudflarehCaptchajsDelivrRakuten AdvertisingGoogle reCAPTCHAShopifyCloudflare
208,107twinings.co.ukBloomreachCloudflarehCaptchaKlaviyoOneTrustGoogle reCAPTCHACloudflare
254,609emmabridgewater.co.ukAwinBootstrapBugsnagCloudflareFullStoryGoogle Ads (conversion)Cloudflare
257,559clinique.co.ukCloudflarehCaptchajsDelivrRakuten AdvertisingGoogle reCAPTCHAShopifyCloudflare
274,538tmlewin.co.ukBootstrapCloudflareContentsquareGoogle Ads (conversion)Google FontsGorgiasCloudflare
343,457patisserie-valerie.co.ukCloudflareContentsquareCookiebot (Usercentrics)Google Analytics 4Google Ads (conversion)hCaptchaCloudflare
710,284polydor.co.ukAlpine.jsCloudflareGoogle Ads (conversion)Google Tag ManagerhCaptchaGoogle reCAPTCHACloudflare
890,678evesleep.co.ukAlpine.jsMicrosoft Advertising UETBloomreachBootstrapBugsnagCloudflareCloudflare
925,883conranshop.co.ukGoogle AdSenseAlpine.jsMicrosoft Advertising UETMicrosoft ClarityCloudflareCookiebot (Usercentrics)Amazon Web Services
—hunterboots.comAdobe FontsCloudflareCrazy EggGoogle FontsGorgiashCaptchaCloudflare
—voxamps.co.ukMicrosoft Advertising UETMicrosoft ClarityCloudflareGoogle Ads (conversion)hCaptchaOmnisendCloudflare
—turnbullandasser.comMicrosoft Advertising UETCloudflareGoogle FontshCaptchaHotjarKlaviyoCloudflare
—huntsmansavilerow.comBugsnagMicrosoft ClarityCloudflareGoogle Ads (conversion)Google Tag ManagerhCaptchaCloudflare
—nailsinc.comCloudflareCookiebot (Usercentrics)Google Ads (conversion)Google Tag ManagerhCaptchajQuery 3.7.1Cloudflare
—avon-protection.comCloudflareGoogle Ads (conversion)Google Tag ManagerhCaptchaHotjarKlaviyoCloudflare
—lyleandscott.comCloudflareGoogle Ads (conversion)GorgiasGoogle Tag ManagerhCaptchaKlaviyoCloudflare

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology

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