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1,277 sitesUK brands

Structured data usage on brand websites: Schema.org & Open Graph

Schema.org types, Open Graph and Twitter cards on homepages.

60%
JSON-LD structured data
772 / 1,277
55%
Open Graph
699 / 1,277
53%
Twitter card
678 / 1,277
12%
Microdata
154 / 1,277

Schema.org types

  1. 1Organization43%552
  2. 2WebSite37%473
  3. 3SearchAction27%344
  4. 4WebPage22%283
  5. 5ListItem18%224
  6. 6BreadcrumbList17%218
  7. 7PostalAddress16%202
  8. 8ReadAction9.9%126
  9. 9ImageObject6.2%79
  10. 10Corporation2.9%37
  11. 11Person2.6%33
  12. 12Brand2.3%29
  13. 13Article2.2%28
  14. 14ItemList2.1%27
  15. 15VideoObject1.8%23
  16. 16FAQPage1.6%20
  17. 17Question1.6%20
  18. 18LocalBusiness1.3%17
  19. 19NewsMediaOrganization1.3%16
  20. 20CollectionPage0.9%12
  21. 21SiteNavigationElement0.9%12
  22. 22OnlineStore0.6%8
  23. 23AggregateRating0.6%8
  24. 24Offer0.5%7
  25. 25Website0.4%5

Share of 1,277 sites in the sample.

By market

MetricUK brandsUnited KingdomGlobal
JSON-LD structured data60%58%47%
Microdata12%11%9.8%
Open Graph55%44%50%
Twitter card53%46%45%

Twitter card types

  1. 1summary_large_image38%488
  2. 2summary14%184
  3. 3Summary0.2%3
  4. 4We are the largest UK retail a<0.1%1
  5. 5Songkick<0.1%1

Share of 1,277 sites in the sample.

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology

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