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1,277 sitesUK brands

SPF & DMARC adoption statistics on brand websites

SPF, DMARC, MTA-STS and BIMI: how well domains protect their email from spoofing.

93%
SPF record
1,529 / 1,643
89%
DMARC record
1,459 / 1,643
68%
DMARC enforced
1,115 / 1,643
6.3%
MTA-STS
103 / 1,643

DMARC policy

  1. 1reject54%794
  2. 2none (monitor only)24%344
  3. 3quarantine22%321

Share of 1,459 sites in the sample.

SPF «all» qualifier

  1. 1-all (hard fail)55%846
  2. 2~all (soft fail)41%630
  3. 3redirect=2.5%38
  4. 4Unknown0.7%10
  5. 5no all0.3%5

Share of 1,529 sites in the sample.

By market

MetricUK brandsUnited KingdomGlobal
SPF record93%41%76%
SPF hard fail (-all)55%46%44%
DMARC record89%35%65%
DMARC enforced68%19%41%
DMARC p=reject54%28%35%
DMARC reports (rua)89%71%79%
BIMI logo11%1.5%5.6%
MTA-STS6.3%2.5%2.3%
SPF over 10 lookups0.3%<0.1%0.1%

Who sends email (SPF includes)

  1. 1Microsoft 36552%802
  2. 2Mailchimp / Mandrill13%202
  3. 3Google Workspace12%190
  4. 4Amazon SES12%182
  5. 5Proofpoint12%180
  6. 6Zendesk11%174
  7. 7Mimecast11%172
  8. 8Salesforce9.4%144
  9. 9SendGrid9%138
  10. 10Mailgun4.7%72
  11. 11Mailjet3.3%50
  12. 12Campaign Monitor2.5%38
  13. 13HubSpot2.3%35
  14. 14ServiceNow1.8%27
  15. 15Oracle (Eloqua / Responsys)1.2%18

Share of 1,529 sites in the sample.

DMARC report processors

  1. 1Proofpoint14%186
  2. 2Valimail12%161
  3. 3DMARC Analyzer9.7%126
  4. 4Red Sift OnDMARC6.5%85
  5. 5dmarcian4.9%64
  6. 6Cloudflare3%39
  7. 7Agari2.9%37
  8. 8EasyDMARC2.6%34
  9. 9Postmark1.3%17
  10. 10PowerDMARC1.3%17

Share of 1,298 sites in the sample.

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology

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