Cookie consent (CMP) market share on brand websites

Cookie banners and consent management.

#	Technology	UK brands	United Kingdom	Global
1	OneTrust	26%	5.6%	6.3%
2	Cookiebot (Usercentrics)	5.6%	4.5%	2.2%
3	CookieYes	3.8%	4.4%	1.4%
4	IAB TCF v2 API	3.1%	4%	4.7%
5	Civic Cookie Control	2%	2.9%	0.1%
6	Sourcepoint	2%	2.3%	0.7%
7	TrustArc	1.5%	0.3%	0.5%
8	Usercentrics	1.4%	0.5%	0.8%
9	Ketch	0.8%	0.1%	0.4%
10	Didomi	0.6%	0.3%	1%
11	Osano	0.6%	0.3%	0.8%
12	Cookie Notice (Hu-manity)	0.5%	0.5%	0.2%
13	Complianz	0.5%	1.5%	0.4%
14	CookieScript	0.4%	0.5%	0.2%
15	InMobi Choice (Quantcast)	0.3%	0.5%	0.6%
16	iubenda	0.3%	0.4%	0.4%
17	Crownpeak (Evidon)	0.3%	<0.1%	<0.1%
18	consentmanager	0.2%	0.3%	0.6%
19	Termly	0.2%	0.6%	0.3%
20	CookieFirst	0.2%	0.4%	<0.1%
21	Klaro	0.2%	<0.1%	<0.1%
22	Google Funding Choices	0%	0.4%	0.9%
23	Borlabs Cookie	0%	<0.1%	<0.1%
24	CookieHub	0%	<0.1%	<0.1%
25	Axeptio	0%	<0.1%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K	Top 1M
1	OneTrust	14%	29%	32%	32%
2	IAB TCF v2 API	2.9%	10%	7.5%	5.5%
3	Sourcepoint	0%	6.6%	4.8%	3.5%
4	TrustArc	5.7%	4.4%	2.4%	2.1%
5	Usercentrics	0%	2.9%	1.8%	1.8%
6	Cookiebot (Usercentrics)	0%	1.5%	3.6%	5.2%
7	Didomi	0%	0.7%	1.4%	1%
8	Crownpeak (Evidon)	0%	0.7%	0.4%	0.4%
9	CookieYes	0%	0%	0.8%	1.9%
10	Ketch	0%	0%	1%	1%
11	Civic Cookie Control	0%	0%	0.2%	0.7%
12	InMobi Choice (Quantcast)	0%	0%	0.6%	0.4%
	Sites measured	35	136	496	678

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology