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Analytics

Google Analytics 4 market share on brand websites

Google Analytics 4 runs on 7.8% of brand websites in our sample (99 of 1,277). Market share by country, top sites using it and technologies it is paired with.

7.8%
Share in UK brands
99 / 1,277
0
sites in Tranco top 1K
4 in top 10K
#162,132
median Tranco rank
Tranco
16
frequent companions
jQuery

By market

  1. UK brands7.8%99
  2. United Kingdom18%2,045
  3. Global19%12,978

Trend

Often used with

  1. jQueryJavaScript libraries55%×1.9
  2. BootstrapCSS frameworks39%
  3. Google Tag ManagerTag managers39%
  4. WordPressCMS39%×2.3
  5. core-jsJavaScript libraries31%×2.4
  6. CloudflareCDN30%
  7. jQuery MigrateJavaScript libraries29%×2.7
  8. Google FontsWeb fonts27%
  9. Yoast SEOCMS27%×2.7
  10. nginxWeb servers24%×2.2

Top sites using Google Analytics 4 All 99 sites

TrancoSiteAlso usesHosting
1,022garmin.comCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsSpringTealium iQTrustArcCloudflare
2,023vice.comcdnjsComscorecore-jsGoogle Tag ManagerGutenberg blocksJetpackAutomattic (WordPress.com)
3,214metro.co.ukGoogle FontsJetpacknginxGoogle reCAPTCHAIAB TCF v2 APIWordPress 7.1.4Automattic (WordPress.com)
3,826skysports.comAdobe Experience Platform TagsAkamaiChartbeatOutbrainSourcepointIAB TCF v2 APIBskyb Broadband As Sky Uk Li...
13,650songkick.comAdobe FontsGoogle AdSenseFastlyGoogle FontsOneTrustRuby on RailsFastly
14,896rockpapershotgun.comChartbeatComscoreGoogle Marketing Platform (DV360/CM360)FastlyGoogle Ads (conversion)Google Publisher Tag (Ad Manager)Fastly
19,266memrise.comGoogle AdSenseCloudflareCloudflare Bot ManagementAmazon CloudFrontGoogle Tag ManagerHubSpot CMSAmazon Web Services
41,964djmag.comBootstrapCloudflareCloudflare Bot ManagementGoogle Marketing Platform (DV360/CM360)Drupal 9Google Publisher Tag (Ad Manager)Cloudflare
53,417regatta.comBloomreachBootstrapAmazon CloudFrontExpressGoogle Tag ManagernginxAmazon Web Services
65,314granta.comBootstrapCloudflareCloudflare Bot Managementcore-jsGoogle Ads (conversion)Google FontsCloudflare
69,699shoezone.comASP.NETMicrosoft Advertising UETFont AwesomeGoogle Ads (conversion)Google Customer ReviewsGoogle Tag ManagerTimico Digital Space Group L...
71,606quakeroats.comBazaarvoiceBootstrapGoogle Marketing Platform (DV360/CM360)Google Ads (conversion)Google Tag ManagerImperva (Incapsula)Imperva
73,981jdwetherspoon.comCloudflareCookieYescore-jsGutenberg blocksjQueryGoogle reCAPTCHACloudflare
84,437doverstreetmarket.comAmazon CloudFrontjQuery 1.9.1nginxUniversal Analytics (legacy)Akamai
132,254introversion.co.ukApache HTTP Server 2.4.58Google FontsGoogle Tag ManagerjQuery 3.0.0Universal Analytics (legacy)X (Twitter) embedAmazon Web Services
192,010private-eye.co.ukAdobe FontsGoogle AdSenseApache HTTP ServerGoogle Marketing Platform (DV360/CM360)Facebook SDKGoogle FontsMemset
201,019yodel.co.ukApache HTTP ServercdnjsMicrosoft ClarityAmazon CloudFrontCivic Cookie ControlGoogle Marketing Platform (DV360/CM360)Cw Iddqd As
239,979abelandcole.co.ukAzure App ServiceBazaarvoiceBootstrapGoogle Tag ManagerImperva (Incapsula)InsiderImperva
247,384ecotricity.co.ukBootstrapAmazon CloudFrontContentfulGatsbyGoogle Tag ManagerReactAmazon Web Services
308,465rebellion.co.ukcore-jsGoogle MapsGoogle FontsGutenberg blocksjQueryjQuery MigrateDigitalOcean
310,713farmfoods.co.ukApache HTTP ServerBootstrapFont AwesomeGoogle FontsGoogle Tag ManagerjQueryBt Uk As British Telecommuni...
343,457patisserie-valerie.co.ukCloudflareContentsquareCookiebot (Usercentrics)Google Ads (conversion)hCaptchajQuery 3.7.1Cloudflare
427,298prezzo.co.ukAdobe FontsGoogle Ads (conversion)Google PayGoogle Tag ManagerHotjarKestrelMicrosoft Azure
467,062francomanca.co.ukAddToAnyMicrosoft ClarityCookieYescore-jsGoogle Tag ManagerjQuery 3.7.1Nhl As1 Netwise Hosting Ltd
510,076premier-stores.co.ukBootstrapCookiebot (Usercentrics)DrupalGoogle MapsnginxRackspace

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology

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