Skip to content
An independent index of 1,651 brand websites — platforms, security, email and SEOWeb indexAdvertiseContact
coolbrands
Find a brand
coolbrands
Get in touch
  1. Home
  2. Technologies
  3. Analytics
  4. Universal Analytics (legacy)
Analytics

Universal Analytics (legacy) market share on brand websites

Universal Analytics (legacy) runs on 6.2% of brand websites in our sample (79 of 1,277). Market share by country, top sites using it and technologies it is…

6.2%
Share in UK brands
79 / 1,277
0
sites in Tranco top 1K
6 in top 10K
#71,220
median Tranco rank
Tranco
16
frequent companions
Google Tag Manager

By market

  1. UK brands6.2%79
  2. United Kingdom12%1,357
  3. Global9%6,160

Trend

Often used with

  1. Google Tag ManagerTag managers57%
  2. jQueryJavaScript libraries52%×1.8
  3. Google FontsWeb fonts35%×1.7
  4. WordPressCMS34%×2
  5. CloudflareCDN34%
  6. BootstrapCSS frameworks32%
  7. core-jsJavaScript libraries30%×2.4
  8. Yoast SEOCMS27%×2.6
  9. Gutenberg blocksWebsite builders25%×2.6
  10. jQuery MigrateJavaScript libraries25%×2.3

Top sites using Universal Analytics (legacy) All 79 sites

TrancoSiteAlso usesHosting
4,110next.co.ukAkamai Bot ManagerAkamaiASP.NETcore-jsGoogle Tag ManagerjQueryAkamai
4,116fitbit.comGoogle Cloud CDN / GFEGoogle FontsGoogle Tag ManagerGoogle Cloud
4,999wizzair.comAmazon CloudFrontfluctGoogle FontsGoogle Tag ManagerNew RelicNuxtAmazon Web Services
5,938diy.comAmazon CloudFrontOptimizelyTailwind CSSTealium iQTrustArcZendeskBt Uk As British Telecommuni...
6,668dunelm.comAlgoliaBazaarvoicefluctGoogle FontsGoogle PayGoogle Tag ManagerFastly
7,157scotsman.comCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Magnite (Rubicon)Google Cloud
11,928informa.comASP.NETAzure App ServiceCloudflareModernizrIAB TCF v2 APIVimeoCloudflare
13,740spectator.comAdobe FontsAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerAutomattic (WordPress.com)
21,366belmond.comAkamai Bot ManagerAkamaiGoogle Tag ManagernginxNuxtOneTrustMicrosoft Azure
24,051global.comBootstrapBrightcoveCloudflareCloudflare Bot Managementcore-jsGoogle Tag ManagerCloudflare
25,124citymapper.comAdobe FontscdnjsCloudflareCloudflare Bot ManagementDidomiGoogle MapsCloudflare
28,492miele.comGoogle Tag ManagerJavaAkamai
33,293universalmusic.comcore-jsEnvoyFont AwesomeGoogle FontsGoogle Tag ManagerGutenberg blocksImperva
56,718cliffordchance.comAdobe Experience Platform TagsAdobe Experience ManagerApache HTTP ServerAmazon CloudFrontGoogle Tag ManagerLinkedIn Insight TagAmazon Web Services
58,094savers.co.ukAkamai Bot ManagerAkamaiAngularApple Pay JSBazaarvoiceExpressAkamai
69,699shoezone.comASP.NETMicrosoft Advertising UETFont AwesomeGoogle Analytics 4Google Ads (conversion)Google Customer ReviewsTimico Digital Space Group L...
70,834roh.org.ukAdobe FontsAkamaiGoogle FontsGoogle Tag ManagerOneTrustPrismicAmazon Web Services
71,606quakeroats.comBazaarvoiceBootstrapGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google Ads (conversion)Google Tag ManagerImperva
84,437doverstreetmarket.comAmazon CloudFrontGoogle Analytics 4jQuery 1.9.1nginxAkamai
124,873moss.co.ukBloomreachBootstrapCloudflareCloudflare Bot ManagementGoogle Tag ManagerCloudflare
132,254introversion.co.ukApache HTTP Server 2.4.58Google Analytics 4Google FontsGoogle Tag ManagerjQuery 3.0.0X (Twitter) embedAmazon Web Services
192,010private-eye.co.ukAdobe FontsGoogle AdSenseApache HTTP ServerGoogle Marketing Platform (DV360/CM360)Facebook SDKGoogle Analytics 4Memset
201,019yodel.co.ukApache HTTP ServercdnjsMicrosoft ClarityAmazon CloudFrontCivic Cookie ControlGoogle Marketing Platform (DV360/CM360)Cw Iddqd As
220,859pret.co.ukAdobe FontsAdyenBrazeContentfulGoogle Marketing Platform (DV360/CM360)Google Ads (conversion)Google Cloud
315,386dauntbooks.co.ukBootstrap 4.1.3cdnjsCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsCookieYesCloudflare

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology

Want your brand’s website benchmarked?

We compare your site with your category on security, speed, email and SEO — and fix what lags behind.

Get in touchServices